A Google Business Profile (formerly Google My Business) is a free tool for business owners to create a custom profile that appears in Google Search and Maps results. Google receives millions of searches every day that have local intent, with a business listing, storefronts and service areas can:

  • Include photos of their products and services
  • Post offers or special announcements that can be found by potential customers
  • Share offers, promotions and updates

Through the Google Business Profile Manager businesses can also respond to customer reviews by navigating to the ‘reviews’ tab.

Or view performance reports by going to the ‘Insights’ tab.

They can also see specific customer actions that have been taken.

How to get your business on Google

To get your business on Google you must first create a Business Profile with a Google account. Watch the video below for a step-by-step walkthrough: