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How to Find, Secure and Keep Top Talent with Social Media – With Wiser [Webinar]
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Session time: 1 hour
For the first time in history, there are more job vacancies than unemployed people in the UK. With younger generations now making up significant proportions of the working population, it’s clear that you need a fresh approach to retain and attract top talent. No longer lured by fancy titles or free beers on Fridays, top talent now tends to be value-driven.
Nearly 9 out of every 10 people take a company’s reputation into account before joining. Employer branding is now more important than ever, yet so many brands are getting it wrong on social media.
In this masterclass, Alex Ayin and Glen Scott from multi-award winning agency Wiser explore how your brand can effectively use social media to improve employee brand, build reputation and reach new networks using employee advocacy.
You will learn:
- How to attract the best external talent to your business through social media
- How to bring your employer brand to life online
- How to utilise social listening to find great user-generated content
- How to train your employees to become your biggest advocates
Presenters
Alex Ayin
Marketing Director Wiser
Alex is the Marketing Director at Wiser, one of the largest employer branding and early talent recruitment agencies in Europe. Previously, Alex was a board member and commercial director of Social Chain.
Cat Anderson
International Head of Marketing Sprout Social
Cat is the Head of International Marketing at Sprout Social. She’s passionate about innovation and creating authentic experiences through digital marketing. Besides marketing, Cat enjoys live music in all its forms and training her terrier pup.
Glen Scott
Social and Content Lead Wiser
Glen has a decade of experience in social media. Glen currently leads Wiser’s award-winning social and content teams to change the way people think about work.