Bringing brands and people together

Championing human to human social

Sprout Social is a software company headquartered in Chicago that helps businesses manage their social presence from one central platform.

We build tools for engagement, publishing and scheduling, analytics, listening, and employee advocacy so teams can show up authentically across every network.

Behind every thriving brand is a steady rhythm of human conversation, and social media management is the discipline that keeps that rhythm in tune. By bringing publishing, engagement, analytics, and listening into a single workflow, teams can replace scattered tasks with a clear daily cadence. The result is a calmer, more confident presence across networks, where posts go out on time, replies are answered thoughtfully, and performance is reviewed against shared goals rather than guesswork.

Customer relationships tend to deepen when conversations are treated as a shared responsibility rather than a single department's duty. A unified inbox, collaborative scheduling, and shared reporting help marketers, support agents, and executives speak with one voice while still responding to the unique tone of each audience. This kind of cross-team alignment turns everyday interactions into a reliable signal of brand health and a steady source of insight for future campaigns.

Authenticity online is less about clever phrasing and more about consistency, context, and care. When teams have access to the same conversation history, audience data, and performance metrics, they can answer quickly, post relevant content, and adjust strategy with confidence. Over time, that consistency builds trust with followers, strengthens advocacy among employees, and helps a brand show up the way people actually want to be spoken to across every channel.