Retail trends for back-to-school 2020: Focus on safety, sales & steady engagement

Back-to-school shopping marks the end of summer for students, but for retailers, it’s the start of a busy season. Back-to-school this year, however, will inevitably look a little different.

Concerns about COVID-19 are still top of mind for many consumers and there is a lot of uncertainty about whether students will even return to in-person schooling, especially since many school districts have yet to announce plans for reopening. But in May, retail sales in the U.S. rebounded by 17.7%, which bodes well for retailers as the back-to-school season approaches.

To understand how consumer behaviors have changed in the COVID-19 era, the trends taking shape around back-to-school 2020 and how retailers can prepare for it, we turned to social data.

What you’ll find in this report:

• A look back on retailers’ activity and engagement with consumers on social media in 2019
• How consumer engagement with retailers has surged in the first half of 2020
• Consumer concerns around shopping and sending students back to school
• Insights to bolster your marketing campaigns and reinvigorate consumer excitement about back-to-school shopping

Download this report to get your brand back-to-school ready and deliver marketing campaigns that are best-in-class.