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Session time: 1 hour
Auntie Anne’s—the beloved brand behind the soft pretzels you love devouring at the airport—is pretty funny on TikTok.
In about a year the brand has grown to over 150k+ followers, generated 2 million likes and created multiple viral moments. And it’s thanks to Bari Rosenstein, the Social Media Manager behind Auntie Anne’s.
So how does she turn pretzels into interesting video content? And how can you find similar success for your brand?
Join the mind behind Auntie Anne’s herself to hear her tricks of the trade to gain new followers and build your own brand on TikTok.
You’ll learn:
- How to assess if TikTok is right for your brand
- How to get executive buy-in to launch on the network
- What KPIs to focus on and where to find them in Sprout
Presenters
Bari Rosenstein
Social Media Manager Auntie Anne's
Taking her passion for creating imaginative concepts and turning them into practical strategy, Bari works to meet client goals and objectives. Bari implements a variety of tactics including community management, paid social, and influencer marketing to build brand awareness, engagement and drive traffic. @basicallybari
Morgan Murphy
Manager, Sales Enablement Sprout Social
Morgan is a Manager of Sales Enablement focused on bringing the work of marketing and sales closer together. On top of her passion for enablement, Morgan is an avid traveler whose favorite experience was swimming with pink dolphins in the Amazon.
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