The Sprout Social Index, Edition XVIII: US Forecast

For most businesses, social media isn’t optional anymore. As more departments and industries discover the limitless opportunity of social, marketing teams have to focus on what will have the greatest impact.

This year’s Sprout Social Index™ offers an opportunity to break through the noise around social and decipher what’s tried and true, what you need to test and learn, and what’s taking off. We’ll dive into:

• How social marketers’ challenges have changed over the last few years—and what that means for the future
• Changing consumer preferences around platforms, customer care and content (and how those compare to marketers’ investments)
• Just how prepared—and eager—marketers and consumers are for emerging technologies like virtual reality (VR) and the metaverse

Download this report and get the information you need to chart your path forward into the future of social media.