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The right social media marketing tools make a big difference.
And without the right social media marketing tools, your social strategy may fall flat before given the chance.
Good social media marketing can transform the success of your brand. But without an arsenal of specific, powerful tools that align to your organization’s goals, you can’t create or share valuable content, or attract new audiences or drive meaningful engagement.
The list of marketers’ responsibilities never stops growing. Luckily, we’re doing a detailed breakdown of what you should be looking for in each social marketing solution, so you don’t have to. Let’s dive in.
Looking for something specific? Use these links to jump to the section that fits your needs.
If your data is off, your social strategy is off.
Whether you’re tracking Facebook impressions, tallying up Twitter click-throughs, measuring follower growth on Instagram or evaluating your LinkedIn engagement—you can’t get the full picture of your efforts without the tools to analyze each piece of the puzzle.
Social media analytics tools are key to a cleaner big picture.
Engagement tools are the nucleus of your brand’s visibility, responsiveness and efficiency. With every instant, consistent interaction with your customers on social, you’re building loyalty.
Consider seeking out collaborative tools, like review management systems for customer comments, task management and tagging. The more organized your incoming customer messages are in the backend, the more seamless a user-experience you’re creating on the front-end.
Social media listening tools let you analyze and provide actionable responses to the insights you’ve collected through social monitoring, using more advanced features. Together, these tools help you meet higher standards for your customers and improve overall brand health.
Social monitoring is often used interchangeably with social listening, which only does a disservice to the respective value of each method.
Social media monitoring tools help with the “what” vs. the “why” of listening. Think of it as the searching and collecting stage gathering of data from social conversations that will help you better understand your understand your audience and improve how you engage with them.
When looking for a tool, remember that monitoring is not an alternative to Enterprise-level listening tools. So first assess your needs: If you’re starting out and your immediate needs can be met with a tool that will help you track social media mentions, stick with reactive monitoring tools to avoid being overwhelmed by the full capabilities of a listening suite. If you’re looking to dive deep into customer sentiment and drive change in the way you understand your audience, a listening tool’s proactive nature will cover those needs and more.
It all depends on your business goals at hand, but any marketer will tell you that monitoring and listening tools in tandem is the way to go.
The trick to helpful automated marketing is not relying too heavily the automated tools to do what a human should, but rather to identify the repetitive tasks that can be automated without compromising the user experience. That will free you, the human, up to handle the more challenging or sensitive items.
It’s a common misconception that automation tools are meant to make the social marketing process a hands-off experience. But that’s not true. They’ll certainly save you time and effort, but they won’t replace the marketer’s brain behind the brawn.
To start out, consider integrating automation tools like social media chatbots into your social marketing strategy, to streamline customer service across Facebook and Twitter. With a bot, you can quickly create logic-based replies to your customers’ most frequently asked questions.
If Facebook is a part of your social media strategy, you’ll want to make sure your marketing tool belt is stocked. From everything you need for publishing content, engaging with your audience and analyzing your results, these tools will help you transform your Facebook strategy.
With all the algorithm changes, figuring out how to boost Facebook engagement is a priority for every social media marketer. Use these tools to plan, execute and analyze the perfect Facebook marketing strategy.
A Facebook dashboard is the central hub for your data and analytics. Read through this guide to learn why a dashboard is so important, which metrics to include and the tools you need to build your own.
Plenty of Twitter tools have come and gone over the years. So how do you know what software is worth investing your time and money? These roundups will give you plenty of reliable and proven marketing tools for Twitter so every piece of your strategy is valued.
Tired of buying Twitter tools you only use for a week? Bad software wastes time and money–even if the tool is free. We’ve compiled a list of 10 great tools for everything from scheduling Tweets, running Twitter Chats, automating processes and more.
Which Tweets get the most engagement? What’s the age range of your audience? Who’s liking and Retweeting you the most? Use the tools in this list to answer all these questions and never be left in the dark about your Twitter analytics again.
Looking for the best apps to edit photos before sharing them with your audience? Or maybe you need data on how well your campaigns are performing. Having the right Instagram tools handy makes it easier to engage with your audience, create better content and analyze your efforts.
It’s time to do a deep dive into what is and isn’t working for your brand on Instagram. Brands know they need Instagram, but how do they measure and make sure the platform works? Use these seven Instagram analytics tools to measure engagement, audience growth, hashtag stats and more.
Engaging your audience at a glance with eye-catching images is key to Instagram success. Master every element of producing great-looking visuals for Instagram with these apps for every situation.
When done right, social media marketing can bring remarkable success to your brand. With the right tools, you can create, curate, publish, schedule, analyze and so much more. And all of that doesn’t only amount to more efficient work, it means bigger business—attracting new audiences, driving brand awareness and increasing engagement.
Ready to dominate the social landscape? Start filling your arsenal with the right tools. If you need help figuring out where to start, try a free trial of Sprout Social or get in touch with one of our social media professionals today!
Social media scheduling tools
There are several different types of social media scheduling tools available on the market for everything from composing posts to content curation to queuing and organizing.
But all of them have one common goal: Save time.
Every marketer knows that jumping back and forth between networks is a time-drain. Multiply that time across all of the social properties you manage, and your workday may be an uphill battle against content scheduling.
Reclaim your time, not to mention your sanity, by seeking out interactive tools.
Social media scheduling tools make it easy to schedule and track every social message you’ve created across all of your individual social media profiles and networks.
Social scheduling tools also make it easy to work with a larger social team. By designating access to the proper managers, or by creating advanced permissions, you’ll ensure that no message is sent without a second look.
What can social media scheduling tools do?
More resources on social media scheduling: