It can be hard to know how you’re performing relative to your specific competitors with new trends and changing platforms to keep up with. 

The 2023 Content Benchmark Report helps you identify the most important trends by industry–giving you more tailored insights into what your competition is doing. 

In this report, you’ll learn:

• The challenges brands face when planning content
• Industry publishing and engagement benchmarks on social
• How to adjust your strategy to keep up with social

Download this report to shape a social content strategy that speaks directly to your audience and leapfrogs the competition.

The post The 2023 Content Benchmarks Report appeared first on Sprout Social.

As more brands understand the impact social media can have on business outcomes, agencies need to reevaluate how they work with clients.

To understand how agencies are adapting to the changing digital landscape, we surveyed 228 agencies about their service offerings, client pricing and packaging and how they’re planning to build agency resilience in 2023 and beyond.

What you’ll find in this report:

• The most common agency pain points
• The evolution of agency service offerings
• Agencies’ approach to pitching and packing services
• Where to focus during times of economic uncertainty

Download this report to learn how to effectively price and package your agency service offering.

The post The Agency Pricing and Packaging Report appeared first on Sprout Social.

This year’s Sprout Social Index™ offers an opportunity to break through the noise around social and decipher what’s tried and true, what you need to test and learn, and what’s taking off. We’ll dive into:

• How social marketers’ challenges have changed over the last few years—and what that means for the future
• Changing consumer preferences around platforms, customer care and content (and how those compare to marketers’ investments)
• Just how prepared—and eager—marketers and consumers are for emerging technologies like virtual reality (VR) and the metaverse

Download this report and get the information you need to chart your path forward into the future of social media.

The post The Sprout Social Index, Edition XVIII: US Forecast appeared first on Sprout Social.

Sprout interviewed 1,000 US consumers to better understand their social commerce experiences so far, including what compels them to buy and where brands have room to improve.

In this deck, we examine the top missteps consumers say brands make when selling on social media and how to resolve them using a tool like Sprout.

Use these findings to:

• Better understand how social commerce is evolving traditional buying behavior
• Successfully integrate commerce into your existing social media strategy
• Identify which tools and integrations you need to offer a stronger customer experience on social media

The post What Brands Get Wrong With Social Commerce appeared first on Sprout Social.

Today, 82% of enterprise marketers say their social strategies positively impact the bottom line. Tomorrow, your entire business should agree. Getting there will require enterprise marketers to do more with data, using the insights gleaned from social as a bridge to your executive leadership, sales function, HR department and beyond.

Drawing on data from the Sprout Social Index™, Edition XVII: Accelerate and interviews with leaders from Kettler and Twitter, this report outlines how enterprise marketers can use social to:

• Refine their understanding of customers and competitors
• Uncover new market opportunities
• Command critical budget and team resources
• Guide strategy and decision making beyond the marketing department

Download this report to transform your enterprise social strategy into a companywide growth engine.

The post The Enterprise Growth Report appeared first on Sprout Social.

For this report, Sprout Social surveyed both 500 consumers and 500 businesses, representing both the UK and Ireland, to understand how both groups’ use of social media has changed. This report explores where these consumers and businesses align but crucially, also where they don’t. With actionable insights and advice, we’ll show you the trends and opportunities that you can start to apply to your business’ social media strategy today.

In this report, you’ll learn:

• Businesses are under pressure to be all things to all people on social media, but lack the data to know where to focus their efforts or find their key customers.
• 65% of businesses use social media for brand awareness. But with 63% of consumers buying directly from social media, are they missing an opportunity to use it for social commerce?
• Consumers and marketers are misaligned in what it means to be best in class on social media. Marketers think it comes down to innovative social content—but what do consumers think?

We’ve also added in a bonus guide of generational behaviours across the platforms, so you can get ahead of the curve, and get ahead of the competition. Download the report for the data and insights your business needs to strengthen your social media strategy today. 

The post Sprout Social Index™ 2021: UK & Ireland Edition appeared first on Sprout Social.