Rachel Karten, Social Media Consultant and creator of the Link in Bio Newsletter, has been in the industry for over a decade and knows quite a bit about the evolution of consumer-brand relations in the social world. She worked for brands like Bon Appétit and Plated and recently worked on the famous campaign at CAVA with Youtube star, Emma Chamberlain. 

Join us on Thursday, March 30th at 1 pm CT for a masterclass with Rachel Karten to learn how to best prepare for this next phase of social. 

You’ll leave this masterclass uncovering:

• Why your old social strategy will no longer work in the new era of social media
• How your brand can optimize social content for engagement
• 3 campaign examples from brands Rachel helped succeed and tactics you can implement now

Your Speakers:

The post Masterclass: How to Prepare Your Brand for a New Era in Social appeared first on Sprout Social.

Brands that are truly “killing it” on TikTok are creating content that’s as entertaining as it is authentic–making the audience feel closer to the brand. This trends away from the often polished and perfect posts we’re used to seeing from businesses on other social media platforms.

This 45-minute discussion will cover: 

• How your business can gain value from TikTok 
• TikTok audience insights and its potential for your business
• Impactful TikTok marketing tips you can begin implementing now

Featuring speakers from Sprout Social:

The post How to Unlock the Power of TikTok for Your Business appeared first on Sprout Social.

If you’re feeling the heat, we see you and hear you. Managing social through tricky markets requires an additional layer of focus, rigor and empathy. It’s challenging to navigate but possible with extra preparation. 

Tune in to our webinar to hear about what you need to know to successfully navigate social media marketing through times of economic contraction.

In 45 minutes you’ll learn:

• Positioning statements for influencing the C-suite towards continued social media investments
• Why social matters across your entire business
• 5 ways to maximize your current social media resources

The post How to Build the Case for Social Media Investment in a Tight Economy appeared first on Sprout Social.

TikTok’s enormous user base and vast underutilisation by brands means it presents a distinctive early adoption advantage for those who get on board with a strong strategy now. Meanwhile, Gen Z makes up 30% of the buying population; but as the most diverse generation in history, it’s clear they require brands to rethink their marketing strategy.

In this webinar you’ll learn from experts from Fanbytes by Brainlabs, a multi-award winning agency world-renowned for its utilization of emerging platforms to reach Gen Z; and Cineworld, the world’s second-largest cinema chain with an enormous TikTok presence. 

You will learn:

• How brands keep up & compete against the wealth of user generated content authentically
• How brands can tie TikTok performance to tangible business impact
• What roles subcultures and communities play in success brand strategies

The post How to Effectively Market to Gen Z with TikTok appeared first on Sprout Social.

Social media is constantly giving itself a makeover and has changed dramatically over the last few years. This Instagram-born brand has had to evolve its social media strategy along with it.

Join Glossier’s Jamie Dinar, Senior Manager of Social Media & Digital Content, as she reflects on the past year and unveils how the brand will continue to evolve its approach in 2023 and beyond. You’ll hear about:

• How to adjust your social strategy to remain relevant
• Why community-building is the foundation of Glossier’s brand & how to do it well
• Top tips for TikTok & social ecommerce

The post How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More appeared first on Sprout Social.

In 2023, a solid social strategy will only do half the work. The key to wins is all about using data thoughtfully and with intention to paint a complete story of the relationship between your customers and your business. 

So, how can you gather this data and become a go-to for critical business insights? Tune in to hear our experts share how they leverage social data to inform not only how a business markets itself, but also what it makes, who it’s made for and how it’s sold.

You’ll learn:

• Best practices for identifying and sharing data that drives impact
• How to create internal and competitor benchmarks so you know exactly where you stand
• Why your brand needs to capitalize on social insights, and the risks if you don’t

The post How to Make the Most Out of Your Social Data in 2023 & Beyond [Webinar] appeared first on Sprout Social.

Agency expert and founder of Chatterkick, Beth Trejo, walks us through her agency’s journey, from inception to execution of offering TikTok as an agency service. Tune in to hear first hand experience on how to successfully:

• Spin up TikTok as a service
• Pitch TikTok to clients and prospects and
• Execute strategy on fast paced networks

The post TikTok as a Service [Webinar] appeared first on Sprout Social.

Founder and VP of Operations of Leadtail, Karri Carlson, and Sr. Director of Agency Sales at Sprout, Willie Mullen, discuss tips agencies can implement to navigate and thrive through uncertain economic climates. Tune in to our fireside chat on building agency resilience to learn how your agency can:

• Future-proof your service offerings
• De-risk agency operations and 
• Set your agency apart from the competition in 2023

The post Building Agency Resilience [Webinar] appeared first on Sprout Social.

Nearly 9 out of every 10 people take a company’s reputation into account before joining. Employer branding is now more important than ever, yet so many brands are getting it wrong on social media. 

In this masterclass, Alex Ayin and Glen Scott from multi-award winning agency Wiser explore how your brand can effectively use social media to improve employee brand, build reputation and reach new networks using employee advocacy.

You will learn:

• How to attract the best external talent to your business through social media
• How to bring your employer brand to life online
• How to utilise social listening to find great user-generated content
• How to train your employees to become your biggest advocates

The post How to Find, Secure and Keep Top Talent with Social Media – With Wiser [Webinar] appeared first on Sprout Social.

These terms are often used interchangeably, but they don’t necessarily mean the same thing. Yes, customer service is an aspect, but customer care is the whole package. It’s when service goes beyond passively responding to inquiries and proactively meets (and exceeds) your customers’ needs.

Social is now a key channel in the customer experience journey and developing a holistic customer care strategy will play a vital role in the longevity of any business to build brand loyalty, customer retention and advocacy. Join experts from Subaru of America and Sprout Social as they share how brands can transform their customer care approach.

You’ll learn:

• What differentiates customer care from customer service and why your brand should prioritize developing a holistic customer care strategy
• Ideas for how to level up your social customer care to foster an emotional connection with your audience and build brand loyalty 
• How Sprout’s global partnership with Salesforce and its latest integration with Salesforce Service Cloud enables a more 360-degree view of your customers to deliver exceptional care

The post Reactive to Proactive: Evolving Your Social Customer Care [Webinar] appeared first on Sprout Social.