The Sprout Social Index, Edition V (Latin America): Are Brands Listening?

Latin America Edges out the Rest of the World in Social Responsiveness

Latin American brands receive far more inbound social messages than the rest of the world and are also better at responding. But across several industries and in a few key countries, some brands still need to update their thinking about social media. So how are industries and countries managing their social profiles?

In this edition of the Latin American Sprout Social Index, you’ll discover:

• Key social metrics of the region compared to the global average
• Best and worst countries and industries on social media
• Highlights by country

View the Spanish and Portuguese versions of this report.

Inside the Index