Conduct A Social Media Audit To Strengthen Your Strategies [Free Template]

At Sprout, we regularly talk about the speed of social and how rapidly the social media landscape evolves. Social platforms continuously launch or enhance features for businesses. Social trends spring up and fade away in what seems like the blink of an eye. New social platforms continue to emerge, leaving businesses to wonder, “Do we need to join? Why?”

If your business is looking to refresh, rebrand or just rethink the way you’re using social media, you’ll need to start with a comprehensive social media audit.

A social media audit allows you to dig into your business’ social data to establish a performance baseline, assess growth opportunities and explore ways to improve your social strategies.

Our social media audit template does a lot of the heavy lifting: All you have to do is plug in the numbers. Download this template to map out everything you need to:

• Recalibrate your social media goals
• Make actionable recommendations for new content and campaigns
• Eliminate outdated tactics from your workflow
• Identify opportunities to engage (or reengage) your audience on specific social platforms

As more businesses invest in social media marketing, don’t get left behind. Download this free social media audit template to create stronger social strategies that drive your business forward.