To drive the long-term health of your business, you need the foundational tech stack to set you up for success. The right social media management platform and its actionable intelligence will help you drive more revenue, boost team efficiency, enable strategic focus and outperform your competition.

In this guide, you’ll learn:

• What a sophisticated social media management platform does for your business
• Exactly where social can make an impact in your organization—from marketing and customer care to sales and product development
• What you need to know before investing, including a checklist and essential questions to guide your evaluation
• How Sprout Social can be your partner in unlocking the full value of social

Download this guide to receive expert guidance on how to conduct a social media management platform evaluation that prioritizes ROI, efficiency and the needs that matter most to your business.

The post Social Media Management Buyer’s Guide appeared first on Sprout Social.

Sprout Social & Twitter share data-driven insights on how you can better care for your customers with Twitter.

In this guide, you’ll get:

• Exclusive data on how consumers and Twitter users prefer to interact with brands
• A pulse check on the current social customer care landscape
• Data-backed building blocks for a successful social customer care strategy
• Actionable customer care advice–tailored to your brand’s maturity–to hit the ground running

Your customers want to talk to you. Take the first step in the conversation and download this data-packed guide to fuel your strategy.

The post How to Use Twitter to Take Better Care of Your Customers appeared first on Sprout Social.

Establishing a consistent visual language on social media plays a huge role in helping you attract followers, stand out from the competition and keep loyal customers. That’s why we’ve partnered with our friends at Canva to help you define and document a visual content strategy that wows. This guide includes:

• A step-by-step process to ideating and defining your visual brand on social
• A rundown of everything you need to put together a functional brand kit
• The three questions you need to ask to ensure your visual brand stands out from the rest

Your visual social content should be distinct, memorable and impossible to scroll past. Download this guide for the tips you need to make it happen.

The post How to Stand Out on Social Media: A Visual Guide for Brands appeared first on Sprout Social.

An organization’s view of the customer will always be incomplete if social data remains siloed from other critical systems, be it your content management, customer relationship management or marketing automation tool. That’s why we partnered with AWS to help you rethink the role of social media management in your tech stack. In this guide, you’ll learn:

• How social data can complement your existing sources of customer and prospect data for a more accurate picture of your audience
• Which integrations matter most when vetting new social media management software
• How to better collaborate with IT leaders by asking the right questions at every stage of your tech buying process 

Download the guide and find out how an integrated social media management platform can revolutionize your martech stack today.

The post MarTech Stacks Need a New Center of Gravity appeared first on Sprout Social.

For executives (especially those beyond marketing) to appreciate the value of social, they need to understand how it impacts business goals. With the right tools and rituals in place, marketers can directly connect their social efforts to business impact, strengthening their internal credibility and making the case for future investments. 

To help your team more accurately measure the impact of your social campaigns, we partnered with Bitly to share best practices for: 

• Identifying and avoiding the most common campaign tracking pain points
• Assembling a toolkit for more accurate campaign tracking and measurement
• Applying creative problem-solving skills to different campaign use cases

Download this guide today and get the strategic insights you need to deliver measurable business value. 

The post A Field Guide to Proving the Impact of Different Social Media Campaigns appeared first on Sprout Social.

We interviewed four Sprout customers to uncover how they’re using social data to improve multiple facets of their businesses, from stronger brand reputation and audience engagement to greater communication with leadership.

In this guide, you’ll learn how real brands combine insights from Listening and Premium Analytics to drive powerful results, including:

• How digital marketing agency Leadtail used social data to pull key competitive insights that helped their client rethink their marketing approach.
• How entertainment agency Situation Interactive uses patterns of data points to tell a full story around social performance and brand reputation.
• How the NFL Players Association used social data to discover and capitalize on an untapped audience.
• How Cummins, a leading global power provider, uses Listening to monitor brand health and develop a well-informed strategy for diversity, equity and inclusion.

The post How Real Brands Use Social Data to Drive Business Impact appeared first on Sprout Social.