Press Archive | Sprout Social

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Sprout Social Acquires Repustate

Abigail Schmitt — Thu, 19 Jan 2023 21:05:51 +0000

Acquisition will strengthen sentiment analysis and natural language processing functionality in Sprout’s unified social media management platform

CHICAGO, January 19, 2023 – Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT), an industry-leading provider of social media management software, today announced the acquisition of Repustate, an innovative sentiment analysis and natural language processing company. Through this acquisition, Sprout will increase the power, breadth and automation of social listening, messaging and customer care capabilities with added sentiment analysis, natural language processing (NLP) and artificial-intelligence (AI).

“Sentiment analysis and artificial intelligence are key to managing social media at scale and with the addition of Repustate technology, we’re excited to bring an even deeper set of capabilities to our customers,” said Justyn Howard, Sprout Social’s CEO and Co-Founder. “We believe the addition of Repustate’s AI, domain expertise and talented team will accelerate our technology roadmap across core Sprout products including aspect-based and industry sentiment within our social listening capabilities and enhanced functionality for inbox messaging and social customer care.”

Founded in 2010, Repustate uses AI-powered semantic technology to model sentiment analysis, text analytics and enterprise search solutions. Repustate reads and analyzes text and video content natively, transforming data through natural language processing, artificial intelligence and machine learning into business intelligence.

“We are excited to accelerate our existing technology roadmap across both our social listening and social customer care efforts with the addition of the Repustate technology and team,” said Joe Del Preto, CFO. “We expect the financial impact to be immaterial to our previously communicated near term financial goals. However, we expect these technology investments to provide upside to our medium term growth goals beginning in calendar year 2024.”

About Sprout Social

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “explore,” “intend,” “long-term model,” “may,” “might” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our Q4 and 2022 financial outlook, our plans and objectives for future operations, growth, initiatives or strategies. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: difficulty integrating Repustate or its technology into our business, any unknown potential contractual, intellectual property right or tax law violations by Repustate, our rapid growth and limited history with key features of our platform makes it difficult to evaluate our prospects and future operating results; we may not be able to sustain our revenue and customer growth rate in the future; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; the effects and duration of the ongoing COVID-19 pandemic are unpredictable and may materially affect our customers and how we operate our business, and the duration and extent to which the pandemic continues to threaten our future results of operations; unstable market and economic conditions, such as recession risks, effects of inflation, labor shortages, supply chain issues, higher interest rates and geopolitical impacts of Russia’s invasion of Ukraine, could adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; and changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2021 filed with the SEC on February 23, 2022, as well as any other future quarterly and current reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the ongoing and numerous adverse impacts of the COVID-19 pandemic and current instability in market and economic conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management’s good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law.

Availability of Information on Sprout Social’s Website and Social Media Profiles

Investors and others should note that Sprout Social routinely announces material information to investors and the marketplace using SEC filings, press releases, public conference calls, webcasts and the Sprout Social Investors website. We also intend to use the social media profiles listed below as a means of disclosing information about us to our customers, investors and the public. While not all of the information that the Company posts to the Sprout Social Investors website or to social media profiles is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in Sprout Social to review the information that it shares at the Investors link located at the bottom of the page on www.sproutsocial.com and to regularly follow our social media profiles. Users may automatically receive email alerts and other information about Sprout Social when enrolling an email address by visiting “Email Alerts” in the “Shareholder Services” section of Sprout Social’s Investor website at https://investors.sproutsocial.com/.

Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
www.tiktok.com/@sproutsocial

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Sprout Social Named to Glassdoor’s 2023 Best Places to Work list for the Fourth Consecutive Year

Aisha Quas — Wed, 11 Jan 2023 14:00:43 +0000

CHICAGO – January 11, 2023 – Sprout Social, an industry-leading provider of cloud-based social media management software, has been named one of the best places to work in 2023 by Glassdoor’s Employees’ Choice Award in the US small and medium company category. This is the fourth consecutive year Sprout has received this recognition, ranking 15 out of 50 this year, which is based on the input of employees who complete an anonymous review about their job, work environment and employer on Glassdoor.

“Our team’s commitment to excellence is our greatest strength and I couldn’t be more proud of how we navigated the past year,” said Justyn Howard, Sprout Social’s CEO and co-founder. “At Sprout, we believe our best is always ahead of us and our continued placement on this list speaks to that ethos. It’s an honor to be included this year and to be recognized for building a culture where everyone can thrive.”

When leaving a company review on Glassdoor, employees are asked to share insights about what it’s like to work for their employer. Employees rate their satisfaction with the company and key workplace factors like career opportunities, compensation and benefits, culture and values, and more. Below are a few testimonials from current employees who shared their thoughts on Glassdoor:

Every day I am thankful I am at Sprout. As someone with a family, the company’s flexibility in when and how I work is absolutely a game-changer. And the work is phenomenal too. I have a manager who supports me and actively encourages me to be better. I feel like I am constantly getting better and better at what I do. – Anonymous employee, Chicago IL

The culture at Sprout rocks. It’s so great to see everyone bring different parts of themselves to work each day. I appreciate the effort that goes into making sure that all employees at Sprout across the globe feel included in company activities. It’s also nice to have so many Community Resource Groups to find folks who share common identities and life experiences. Starting in a remote world can be tough but having those CRGs make onboarding even easier! – Anonymous employee

“The past year brought extreme highs and lows for job seekers and employees, but despite an increasingly uncertain job market, Glassdoor data shows there are still companies hyper-focused on creating outstanding employee experiences,” said Christian Sutherland-Wong, Glassdoor Chief Executive Officer. “It’s encouraging to see companies doubling down on employee mental health and wellbeing, diversity and inclusion, competitive benefits and flexible work environments as we head into 2023. I sincerely congratulate all of the Best Places to Work winners.”

Glassdoor’s Best Places to Work winners were determined using company reviews shared by US-based employees between October 19, 2021 and October 17, 2022. To be considered for the US small and medium company list, a company must have had fewer than 1,000 employees and received at least 30 ratings across each of Glassdoor’s nine workplace attributes. The final list is compiled using Glassdoor’s proprietary algorithm, and considers quantity, quality and consistency of reviews. Complete awards methodology can be found here.

For the complete list of Glassdoor Best Places to Work winners in 2023, please visit: http://gldr.co/BPTWSMB

About Sprout Social
Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 34,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.

Social Media Profiles:
www.twitter.com/SproutSocial
www.twitter.com/SproutSocialIR
www.facebook.com/SproutSocialInc
www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial
www.tiktok.com/@sproutsocial

Contact:

Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Phone: (312) 528-9166

About Glassdoor
Glassdoor is revolutionizing how people everywhere find jobs and companies they love by providing deeper workplace transparency. Professionals turn to Glassdoor to research ratings, reviews, salaries and more at millions of employers, and to Fishbowl by Glassdoor to engage in candid workplace conversations. Companies use Glassdoor to post jobs and attract talent through employer branding and employee insights products. Glassdoor is a subsidiary of Recruit Holdings, a leading global technology company, and a part of its fast-growing HR Technology business unit. For more information, visit www.glassdoor.com.

“Glassdoor” and logo are proprietary trademarks of Glassdoor, Inc.

Media Contact: pr@glassdoor.com

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Sprout Social and Salesforce deepen partnership with the addition of Tableau to its series of integrations

Abigail Schmitt — Tue, 06 Dec 2022 13:55:35 +0000

Sprout’s new integration brings powerful social data into Tableau to help provide a comprehensive view of customer and business intelligence

CHICAGO, December 6, 2022 – Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced a new integration with Tableau, the world’s leading analytics platform. The integration enables organizations to make more proactive and data-driven decisions by making it easier to incorporate social data from Sprout Social into Tableau for a cohesive view of business-wide insights.

The addition of Tableau, a Salesforce company, is the latest in a series of integrations Sprout Social has developed as part of its global partnership with Salesforce. Sprout Social’s focus on co-creation enables functionality that fits within joint customers’ workflows so brands can extract the most value from their customer data without worrying about a difficult product implementation. Sprout Social’s existing integrations with Salesforce Service Cloud, Marketing Cloud, Sales Cloud and Slack also reflect this same intentionality.

“In order to build proactive, industry-leading brands, organizations need a 360-degree view of their customers and their performance. This is a vision that we share with Salesforce and we are thrilled to have deepened our partnership to deliver on it,” said Ryan Barretto, President of Sprout Social. “The Tableau platform is known for taking any kind of data from any system and turning it into actionable insights with speed and ease. And, with Sprout’s integration, this now includes social data. Together, we are providing decision makers with a unified source of truth that allows them to more easily leverage powerful social data and insights to build their strategy. In an increasingly crowded and constantly changing market, this is how customers can compete to win.”

“Helping people and organizations become more data-driven is what Tableau does best,” said Brian Matsubara, Vice President, of Global Technology Partnerships, Tableau at Salesforce. “We’re thrilled to strengthen our partnership with Sprout Social and help customers succeed by unlocking actionable insights from their social data.”

Sprout Social’s platform provides robust social data across brand performance, audience insights, campaign effectiveness and industry trends. With Sprout Social’s Tableau Business Intelligence (BI) Connector, customers can better leverage these social insights for a stronger understanding of their customer and their brand’s performance. Users can also create custom dashboards with the exact metrics and visuals they need. This type of access and customization makes it easier to not only share, but act on, the most impactful data.

Learn more about Sprout Social’s Tableau integration here and visit sproutsocial.com/salesforce for additional information on Sprout’s partnership with Salesforce.

About Sprout Social

Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 34,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.

Social Media Profiles:

www.tiktok.com/@sproutsocial

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Sprout Social Launches More Integrated Employee Advocacy Solution to Accelerate Brands’ Social Strategies and Reach

Aisha Quas — Tue, 04 Oct 2022 13:00:32 +0000

Employee Advocacy by Sprout Social enables users to manage both social media and employee advocacy in one place

CHICAGO, October 4, 2022 — Today, Sprout Social announced the launch of its rebranded advocacy solution, Employee Advocacy by Sprout Social. With this solution, users can create and publish their employee-driven amplification efforts from Sprout’s comprehensive social suite. Today’s social media climate comes with a new set of challenges to solve, from algorithmic shifts to increasingly crowded feeds. To overcome those challenges, brands are leveraging the social media influence of their own employees—more than two-thirds (68%) of marketers report that their organizations have an advocacy program for social. Marketers note using these programs to increase brand awareness and garner more qualified leads, underscoring the incredible opportunity advocacy presents for businesses to reach new audiences and drive sales.

“Our customers rely on organic social to drive numerous business goals, and many are realizing the potential impact their employees have on accelerating those goals without needing to increase marketing spend,” said Ryan Barretto, President, Sprout Social. “When employees share company content on social, they reach a significantly larger audience than their company’s follower base. We’re deepening our investment in employee advocacy to help our customers attract top talent, drive revenue and reduce risk so they can easily measure the impact their efforts have on their organization’s bottom line.”

Sprout’s advocacy solution empowers users to create posts directly from the compose window, eliminating extra work by managing all social and advocacy efforts from one place. Reporting features provide the metrics and analytics needed for Sprout customers to view how many shares their content receives from employees across networks, as well as the potential reach each shared post brings. Sprout users can also broadcast content internally to their teams via Slack, email or mobile push notification.

“Since using Employee Advocacy by Sprout Social, we grew our reach from 1 million to 17 million in less than six months,” said Jamie Whalen, Director, Social Strategy at Ivanti. “We’ve established an incentive program to encourage employees to share company content, which has led to over $500k in earned media value every month. Our employees are really assisting to raise brand awareness for the Ivanti brand and we’ve seen a deeper connection with our audience on social as a result.”

Learn more about how Employee Advocacy by Sprout Social can elevate any social strategy here.

About Sprout Social

Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 33,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.

Contact:

Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Phone: (312) 528-9166

The post Sprout Social Launches More Integrated Employee Advocacy Solution to Accelerate Brands’ Social Strategies and Reach appeared first on Sprout Social.

Sprout Social and Salesforce Extend Partnership With New Service Cloud Integration

Abigail Schmitt — Tue, 13 Sep 2022 13:14:12 +0000

Sprout Social and Salesforce Extend Partnership With New Service Cloud Integration

CHICAGO, September 13, 2022 – Today, Sprout Social announced a new integration with Salesforce Service Cloud to provide brands with a 360-degree view of their customer interactions.

Earlier this year, Sprout Social and Salesforce launched a global partnership which made Sprout the preferred social media management solution for Salesforce customers. Building upon that partnership, the new Service Cloud integration ensures Salesforce customers can manage all of their social customer care requests directly from within Service Cloud while enriching customer CRM profiles with social data to provide a holistic view of customer interactions. This functionality becomes increasingly important as service organizations rank social media the #1 non-traditional channel they use for customer support.

In addition to the Service Cloud functionality, Sprout will also integrate Marketing Cloud Intelligence—Salesforce’s marketing analytics solution—into its platform to provide an automated method for bringing social data and insights into overall marketing dashboards in Salesforce and Intelligence.

“Deepening our integration with Salesforce will provide incredible value to our shared customers as social media and customer care become increasingly intertwined,” said Ryan Barretto, President of Sprout Social. “Salesforce has been an incredible partner in rethinking the future of customer care as consumer behavior and expectations continue to evolve. The past few years have brought about the centralization of the entire customer journey onto social and the functionality we deliver through this partnership will ensure brands are empowered to deliver an amazing omni-channel experience.”

“Social customer care is an integral part of the end-to-end service experience and our commitment to help customers deliver high-quality service at scale,” said Nga Phan, Senior Vice President, Service Cloud Product Strategy, Salesforce. “We are thrilled to have Sprout Social, a leader in social media management, deeply integrated within Service Cloud to connect social channels with a unified omnichannel experience, where customers can engage with brands wherever and however they’d like.”

“As a Sprout Social and Salesforce customer, it is incredibly exciting to see these two industry leaders expand their partnership and launch even deeper product integrations,” said Kristin Johnston, Digital Campaign Supervisor, Gordon Food Services. “Both solutions are integral to ensuring we are able to create meaningful and personalized touch points throughout the customer journey. With a more connected suite of products, we look forward to increasing the impact of our initiatives and implementing new, efficient workflows across the organization.”

To learn more about this integration and partnership, stop by Sprout Social’s booth at Dreamforce or visit sproutsocial.com/salesforce.

About Sprout Social

Contact:

Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Phone: (312) 528-9166

The post Sprout Social and Salesforce Extend Partnership With New Service Cloud Integration appeared first on Sprout Social.

Sprout Social Named to the 2022 PEOPLE Companies that Care® List

Aisha Quas — Wed, 31 Aug 2022 19:20:50 +0000

CHICAGO, August 31, 2022 — Great Place to Work and PEOPLE magazine have named Sprout Social as one of the 2022 PEOPLE Companies that Care. The Companies that Care award is based on over 1 million employee survey responses and data from companies representing more than 6.1 million U.S. employees. In that survey, 96% of employees said Sprout Social is a great place to work, which is 68% higher than the average U.S. company.

Companies were only considered for the PEOPLE Companies that Care List if they are a Great Place to Work-Certified™ organization, and this year marks Sprout Social’s fourth consecutive year as a certified company. With a team of more than 1,000 people worldwide, Sprout is focused on building a sustainable culture where all employees can bring their full selves to work—whether that means supporting a distributed work environment, providing comprehensive parental leave benefits or creating space for team members to connect with like-minded colleagues through Community Resource Groups.

“Our placement on this year’s list is unparalleled compared to the gratitude we feel for our team who made this accomplishment possible,” said Rachael Pfenning, who leads Sprout’s People and Operations teams. “It’s been a rewarding experience to see our team celebrate the changing landscape of distributed work, support one another and continue to do exceptional work as we continue to grow and expand our talent base globally. I am honored to see our team and culture recognized on this highly competitive list.”

Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they create a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.

“Caring isn’t about being ‘nice,’” says Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place to Work. “It’s about understanding the real needs of your people, of your community and of the world—and showing up in ways that make a meaningful impact. These companies make that kind of caring for people, and even the environment, part of their daily fabric.”

Sprout Social also ranked #6 on the list of Best Workplaces in Chicago™ this year, and in 2021, on the list of Best Workplaces in Technology™, Parents™ and Millennials™. Learn more about Sprout’s workplace accomplishments here.

About Sprout Social

About the PEOPLE Companies that Care®

Great Place to Work selected the PEOPLE Companies that Care by gathering and analyzing over 1 million confidential survey responses and data from companies representing more than 6.1 million U.S. employees at Great Place to Work-Certified organizations. Company rankings are derived from 60 employee experience questions within the Great Place to Work Trust Index™ survey. Read the full methodology. To get on this list next year, start here.

About Great Place to Work®

Great Place to Work is the global authority on workplace culture. Since 1992, it has surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Its employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything it does is driven by the mission to build a better world by helping every organization become a great place to work For All™. Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook and Instagram.

Contact:

Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Jason Rechel
Twitter: @SproutSocialIR
Email: jason.rechel@sproutsocial.com
Phone: (312) 528-9166

The post Sprout Social Named to the 2022 PEOPLE Companies that Care® List appeared first on Sprout Social.

Sprout Social adds Instagram Reels to video management functionality

Abigail Schmitt — Tue, 02 Aug 2022 20:08:27 +0000

The new integration enhances key capabilities as short-form video rises in popularity

CHICAGO, August 2, 2022 – Short-form video now ranks as the most engaging form of in-feed social content. To help brands meet consumers on the platforms and mediums they prefer, Sprout Social announced the addition of Instagram Reels to its video management capabilities. Now available to Sprout customers, the integration will support brands in organizing and growing their end-to-end video strategy.

Reels quickly became a highly-engaged-with, key feature of Instagram’s platform and allows for brands to optimize and repurpose their short-form videos. Sprout Social, which also recently partnered with TikTok to launch a first-of-its-kind integration, now offers functionality to publish and streamline video content across major platforms.

“Short-form video has rapidly grown in popularity and is now a key focus for many of our customers,” said Ryan Barretto, President of Sprout Social. “With the emergence of new platforms and features that prioritize short-form content, consumers are increasingly more drawn to authentic and off-the-cuff videos. We are thrilled to bring Instagram Reels into our product so that brands can maximize their content across networks and refine new means of engagement that are critical to both long-term social and business success.”

With publishing, engagement and reporting capabilities, the integration allows users to easily plan and publish Instagram Reels, see and respond to incoming mentions and comments, and provides automated, presentation-ready reports so that brands can analyze and refine their content strategies.

Learn more about Sprout Social’s integrations and solutions across networks and use cases here.

About Sprout Social

Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 32,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.

Social Media Profiles:

Contact:

Media

Kaitlyn Gronek

Email: pr@sproutsocial.com

Phone: (773) 904-9674

Investors

Jason Rechel

Twitter: @SproutSocialIR

Email: jason.rechel@sproutsocial.com

Phone: (312) 528-9166

The post Sprout Social adds Instagram Reels to video management functionality appeared first on Sprout Social.

Sprout Social joins the TikTok Marketing Partner Program and introduces new TikTok integration

Abigail Schmitt — Thu, 26 May 2022 13:05:41 +0000

New video management functionality will help brands optimize their content for meaningful business results

CHICAGO – May 26, 2022 – Nearly half of TikTok’s 1 billion global users have reported purchasing something after seeing it promoted on the platform, establishing TikTok as a leading destination for brands looking to drive increased revenue from their social strategies. To help brands capture this opportunity, Sprout Social announced today it is partnering with TikTok, as part of the TikTok Marketing Partner Program, to launch a first-of-its-kind integration that enables Sprout’s users to further grow their end-to-end video strategy with TikTok video scheduling, comment management and presentation-ready reports.

“Social media has become the center of gravity for brands and their relationships with their customers,” said Justyn Howard, Sprout Social’s CEO and co-founder. “That’s why we are extremely proud to partner with TikTok to help develop its first organic API and deliver an integration that will give our customers the tools to generate the most business impact possible from their content strategies.”

“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities. We are excited to welcome our new Content Marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities,” said Melissa Yang, Tiktok’s Head of Ecosystem Partnerships.

As an official badged partner for the Content Marketing speciality, Sprout customers will now benefit from the integration of TikTok into Sprout’s platform. The integration gives users the ability to schedule and publish TikTok videos, manage and reply to comments and collect key data that measures how their videos are performing and their impact compared to other social networks. These capabilities will support brands in developing and refining their TikTok strategies to have the most meaningful impact on their business.

Learn more about Sprout Social’s integration with TikTok here.

About Sprout Social

Social Media Profiles: