With TikTok analytics, you will see how users are engaging with your content, where your followers are located, their age demographics, when they’re most active and other metrics. These insights will help you craft content that connects with your target audiences and expands your reach. It can also give you a clear answer into whether your efforts are paying off.

In this guide, we break down how to access and understand your TikTok analytics.

Navigate the article:

• What is TikTok Analytics?
• Why are TikTok analytics important for your business?
• How to access native TikTok analytics
• TikTok insights and metrics to monitor
• Viewing TikTok analytics with Sprout Social

What is TikTok analytics?

TikTok analytics refers to the data collected from content to help content creators and brands track the performance of videos. It includes video metrics, such as views, likes, comments and shares, as well as information about your profile and followers. Along with your creativity, leveraging analytics is key to creating your TikTok marketing strategy.

Why are TikTok analytics important for your business?

You’re probably familiar with the experience of balancing social media trends while growing your brand’s following and engagement. Managing social’s fast-paced nature can be tough, especially if you have limited resources. Using TikTok for business analytics is a must because it helps you keep up with trends, but it also requires you to dive deeper to differentiate your audience and identify their specific behaviors and preferences.

Here’s some of our other top reasons using TikTok analytics for business is so important:

1: Create a data-driven content strategy

TikTok analytics will help you create a data-driven TikTok marketing strategy by pinpointing your most engaging videos and uncovering information about your audience, like when they are the most active and their location.

The insights you receive can inform your content topics, best posting times, potential content creators and influencers to collaborate with, relevant trends and more.

2: Connect with your target audience

The community-oriented nature of TikTok allows brands to cater to their niche and target audience. TikTok analytics gives you the insights needed to create content that resonates and engages your target audience. And, if done correctly, you can optimize your strategy for conversion as well.

For example, you can view hashtags to determine relevant trends or to inspire TikTok challenges and campaigns.

3. Prove return on investment

TikTok analytics can provide the evidence you need to prove your return on investment. And if you’re able to create a compelling data story, it’ll be easier to justify a need for more resources for your campaigns.

How to access native TikTok analytics

Like other social media apps, TikTok offers native analytics. Here’s how to access TikTok analytics via mobile and desktop.

How to access TikTok analytics from mobile

1. Tap the profile icon in the bottom right-hand corner.
2. Tap the three vertical lines in the top right corner and click Creator Tools.
3. Tap Analytics.

How to access TikTok analytics from desktop

1. Log into your account by going to TikTok.com. (You can also go to tiktok.com/analytics if you are already logged in).
2. Hover over your profile icon, then select View Analytics.
3. On the TikTok homepage, hover over your profile icon and select Business Suite.

4. This will take you directly to the Analytics section of your account.

TikTok insights and metrics to monitor

Here’s a breakdown of what’s available in native TikTok analytics:

TikTok Account overview

TikTok has four primary analytics sections: overview, content, followers and LIVE. Within each of those categories are sub-categories of analytics.

Video views

This area shows you a bar graph of how many views your videos have received in the last seven days. You can also view video engagement for the last 28 days, 60 days or set a custom date range to get a better understanding of your growth, and any fluctuations or trends.

Profile views

This section reveals the number of profile views over your desired date range (last seven, last 28, last 60 days or a custom date range), which can help you identify the type of content that’s driving people to your profile.

The overview tab also shows you:

• The number of likes, comments and shares for each video
• The number of comments you’ve received
• The number of videos you’ve shared

TikTok follower analytics

The third tab in your TikTok analytics is all about your follower stats. Seeing exact followers on TikTok and in-depth information about audience demographics is always helpful to ensure your content is resonating with your target audience and supporting follower growth.

Followers

This area tells you the total number of accounts that follow you along with your net followers. Net followers show the number of new followers minus the number of unfollows in the last 7 days.

Growth rate

This tells you the number of followers you gained or dropped against the previous date range.

Gender

A basic pie chart with the percentage of your followers by gender.

Age demographics

This section breaks down your followers by age group.

Top countries and cities

This section highlights the top five countries and cities your followers are located.

Most active times

This part of TikTok analytics shows the average times your followers are active. You can view these times by hours and days. Ideally, you’ll want to post your content before daily user activity peaks.

Using this information strategically will help you determine the best times to post on TikTok to reach the most followers. Pay attention to the tallest bars in the graph to see when most of your followers are online, then base your TikTok posting schedule around that.

TikTok content analytics

The next tab in your TikTok analytics is the content tab. This section shows more specific information about the actual TikTok content you’re publishing, including your most viewed video. All content metrics are available for the previous seven days only.

The content tab also shows you some of the same information you can see in the overview—total likes, comments and shares.

Video posts

Here you’ll see views at a glance for the last nine videos that you posted in the last seven days. You’ll also get a glimpse into whether you stayed on par with your post frequency from the previous period, or if you posted more or less content.

Trending videos

This section shows the top nine videos with the fastest growth in view numbers over the past seven days.

Video views by section

In this section, you’re able to see how people found your video, whether it was from your profile or if it appeared on their For You feed.

Video views by region

This section gives you insight into the region your video reached and where viewers are from so that you can see exactly where your content performs best.

Average watch time

This is the average length of time people watched your videos—a good indicator of whether your videos are engaging to audiences. You will also see how often users stayed until the end to watch your entire video.

Total play time

This is the cumulative watch time for all users who viewed your video, a helpful metric for comparing the performance of your videos.

TikTok LIVE analytics

If you click on the TikTok LIVE tab, you will be taken to the LIVE Center. If you’ve hosted live videos in the past 28 days or week, in LIVE Center you’ll be able to see insights such as:

• Total views: The number of viewers for your live videos within your selected date range.
• Total time: The time you’ve spent hosting live videos within your selected date range.
• New followers: TikTok users who began following you while you were hosting a live video within your selected date range.
• Top viewer count: The highest number of live video viewers at one specific time within your selected date range.
• Unique viewers: Viewers who watched your live video at least once (even if a viewer replays your video, they are counted only once).
• Diamonds: Virtual gifts that users may send you—you can exchange these for money through TikTok.
• Viewer ranking: The viewers with the highest gift count and watch time.

Also, consider checking out the LIVE Academy to learn tips and tricks for livestreaming on TikTok.

Viewing TikTok analytics with Sprout Social

Leveraging TikTok native analytics can improve your content strategy, but you will uncover even more insights by analyzing data in a tool like Sprout Social.

Sprout’s automated, presentation-ready reports take the manual work out of reporting, and make it easier to compare your performance on TikTok to your other networks. Sprout’s TikTok integration helps you:

• Compare your results over time: While TikTok’s native reporting shows you metrics over the past 60 days, we’ll keep all of your historical TikTok data once it’s connected to Sprout. This enables you to view month-over-month or year-over-year comparisons to track how your videos perform over time.
• Measure everything in one view: Evaluate all of your TikTok-specific metrics in one view with a dedicated TikTok Profiles Report.
• See how TikTok compares across social networks: Want to see how TikTok performs against similar content (e.g. Instagram)? Look at your post performance across networks in the same report automatically.

Use TikTok analytics to grow your business

Now that you know how to navigate TikTok’s analytics dashboard, you’ll need to make sure you’re keeping an eye on the rest of your social media as well. It can be challenging and time-consuming to combine data from multiple native analytics reports across every social platform. Add in the task of keeping up with trends on top of making creative content and you’ve add a lot more responsibility to your plate.

That’s where Sprout Social comes in—our social media management tool can help you keep track not just of TikTok, but other networks too like Twitter, Instagram, Facebook and YouTube. Our platform’s deep analytics and automation will save you time, so you can have more space to be creative and experiment.

Keep up with what consumers most want out of short-form video with our TikTok integration.

The post The complete guide to TikTok analytics appeared first on Sprout Social.

Brands that are truly “killing it” on TikTok are creating content that’s as entertaining as it is authentic–making the audience feel closer to the brand. This trends away from the often polished and perfect posts we’re used to seeing from businesses on other social media platforms.

This 45-minute discussion will cover: 

• How your business can gain value from TikTok 
• TikTok audience insights and its potential for your business
• Impactful TikTok marketing tips you can begin implementing now

Featuring speakers from Sprout Social:

The post How to Unlock the Power of TikTok for Your Business appeared first on Sprout Social.

When creating your TikTok marketing strategy, it’s a good idea to use a mixture of popular TikTok trends as well as some staples that can count as evergreen content. This will help your channel stay relevant and timely.

But in order to keep up with the latest trends, you need to know what they are.

We’ve compiled a list of the top eight TikTok trends we expect to see this year (and beyond). With each example, we dive in and share how you can use these trends in your own TikTok strategy.

Top TikTok trends to influence your 2023 TikTok strategy

1. Dance challenges

Dance challenges remain a popular trend on TikTok—the only thing that’s changed is the song and the dance. However, given that TikTok morphed from the lip sync app Musical.ly, it’s no surprise that it still hangs onto its roots. Plus, some of the most famous TikTokers grew their following by creating and performing dance challenges.

Brands that have mascots get a bit of an advantage when it comes to this. While organizations can always have their team members join in on a dance challenge, there’s something about a company mascot dancing along that just stands out.

Mascots can either join in on an existing dance challenge or consider creating their own, like Charmin and their new “Charmin Slide” remix.

The brand even got some famous TikTokers to publish their own rendition of the “Charmin Slide” as a fun promotional technique.

Think of ways that your brand can also jump on various dance challenges. If you scroll through TikTok videos for a bit each week, you should be able to compile a consistent list of dances for your brand mascot to join in on.

2. Pack an order with me

Many small businesses have taken to TikTok to build a community, and one great way to do that is by packing orders on camera. This has become so popular for certain businesses that they will receive comments from customers requesting that their order is packaged on camera.

These videos often tend to take on an ASMR-vibe (more on that in the next trend), making them a double whammy. By making your stockpile visually appealing, you can create an engaging video that showcases how you package orders and builds trust by proving to customers that the products they’re buying are kept safe and sound.

Here’s an example of what this type of video might look like from a small jewelry business.

If you want to start creating your own “Pack an order with me” videos, you’ll want to first focus on your order packaging setup. Create a space where all of your merchandise is housed so that you can easily grab each item for the order and put it together with the shipping materials.

3. ASMR/Satisfying videos

We mentioned ASMR videos briefly in the last point, but we’re going to touch on these a bit more. ASMR stands for autonomous sensory meridian response and it refers to the tingling sensation one might feel down their back sometimes triggered by hearing a certain type of sound.

These ASMR videos focus exclusively on sound, like grabbing items to put into an order, restocking items (another popular video type on TikTok) or filling jars with your product. like we have in this example from DTE Beauty.

ASMR is deemed a type of satisfying video, but there are a number of types of “oddly satisfying” videos that relate more to the visual satisfaction the viewer gets, like this professional baker decorate cookies.

How can you make your product or service visually or auditorily satisfying? Brainstorm some ideas then start filming.

4. Green screen

You’ve heard of a green screen in filming before—it’s used in TV and film to help add digital effects seamlessly. Essentially, it’s a green backdrop that makes it easy for editors to superimpose other images behind the actors. It’s also what is used by meteorologists when sharing maps of the weather.

TikTok also has its own version of a green screen that creators can use in their videos. There are a few different ways you can have your video record overtop the background (the green screen, if you will), each of which can be accessed in the “Effects” tab when recording your video.

Here’s an example of a standard green screen where Chipotle has recorded someone talking over an image of the menu, sharing information about some of their new offerings.

There are so many different ways you can take advantage of the green screen in your own content, so start brainstorming and recording your own videos.

5. Skits

A skit is a type of short video used to entertain or inform your audience via a sort of play or performance. These are extremely popular on TikTok, especially in “Karen” skits and stories about customer service. However, these can be useful for different types of businesses.

Here’s an example of The Washington Post using a skit to explain a news topic in an easy-to-understand format.

If you have a complex topic to explain, consider writing a skit to convey the information. This can also be a fun way to share customer interactions, talk about new products or services and more.

6. Day in the life

Another trending TikTok video type is the “day in the life” video. These follow someone (either someone on your team or the business owner for a small business) throughout their day-to-day tasks and activities, especially how it relates back to their business.

Here’s an example of a bakery owner sharing what a day in her life looks like. She creates these videos multiple times a week and her followers enjoy being able to watch as she grows her business.

This trend can be emulated in a number of different ways. Consider having one team member take over your TikTok account each week and walk followers through what their day-to-day job and work load looks like. Or, if you run a small business, consider regularly sharing what you do throughout the day. Transparency like that is not only interesting to an audience but can also encourage others to follow in your footsteps.

7. Creators take the wheel

Trend-setting TikTok creators are fueling the rise of the creator economy. TikTok is a creator and influencer culture incubator. It enables popular TikTokers to reach and engage millions of users on the app in minutes. And they do this without tons of studio equipment or highly-produced content. Actually, users favor content that feels genuine and realistic rather than perfect. In the world of TikTok, anyone can be a creator.

Creators play a key role in connecting people to brands and products. Entertaining videos featuring real product reviews continue to grow in popularity. Hashtags like #TikTokMadeMeBuyIt led to many products reaching record sales and completely selling out in 2021. Creator product reviews work because people trust TikTok creators to be genuine and share honest feedback about a product.

One of the most popular food critics on the platform right now is Keith Lee, based in Las Vegas. He’s been reviewing small businesses all over the area, causing their restaurants and food trucks to explode with new business. With that in mind, luxury cookie company Last Crumb sent him a box of their cookies for him to review and share his honest opinion.

Tap into creators to help co-create your brand’s identity on TikTok. Remember that come-as-you-are content makes people feel like they can trust you, the creators you partner with and your products.

8. [Insert subculture here] Tok

The TikTok community has something for everyone. That’s why people worldwide are bonding over niche interests and creating their own subcultures. Even though subcultures have existed since the dawn of the internet, TikTok has made them more accessible.

Whether you’re interested in #BookTok #FoodTok, #CleanTok or #MoneyTok, it’s easy to connect with like-minded people who share your passions. Subcultures lead to creative and entertaining videos, but they’re also a essential places for self-expression.

To connect with a subculture community, it is important to create content that feels trustworthy and authentic to your brand. Immerse yourself in the subculture and stay up to date on current music, jokes, edits and memes.

For a bookstore like Barnes and Noble, it’s easy to assimilate into #BookTok. Various B&N locations have their own TikTok accounts and create content about the bookkeepers’ favorite books, store layouts or utilize fun and relevant filters, like in this example below.

Use these TikTok trends in your marketing strategy

Take advantage of these TikTok trends and more in your 2023 strategy. Sprout’s social listening tools can make it even easier for you to discover some of the latest trends and audio clips to use. Combine that tool with our guide on how to go viral on TikTok, you’ll have an unbeatable presence this year.

The post 8 TikTok trends to fuel your social video content in 2023 appeared first on Sprout Social.

Not only do brands need to pay attention to key TikTok stats like demographics and usage, but they also need to pay attention to their TikTok analytics. All of these things can help inform a brand’s TikTok strategy so they can better target their ideal customer.

To help you create a TikTok marketing strategy that will work for your brand, we’ve compiled a list of 28 TikTok stats marketers need to know in 2023. Let’s dig in.

Table of contents

• TikTok stats that are changing the social media landscape
• TikTok user statistics
• TikTok usage statistics
• TikTok audience and demographics statistics
• TikTok advertising and marketing statistics
• TikTok engagement statistics
• TikTok for business stats

TikTok stats that are changing the social media landscape

TikTok is already making waves in the social media world. As we mentioned, it’s been the fastest-growing social media platform so far, reaching 1 billion users the fastest of all other social networks.

To stay ahead of the competition, having a TikTok tool to level up your strategy is only the beginning. To truly take advantage of the platform, you need to understand stats and trends that show how powerful TikTok has become for brands and their users.

1. TikTok was the #1 most-downloaded app in Q1 2022

TikTok saw the most downloads in Q1 2022, surpassing Instagram for the top spot of the quarter. It has generated over 3.5 billion downloads total, becoming the fifth app of all time to hit this threshold—and the only one not owned by Meta.

2. TikTok is the highest grossing non-game app

Based on Q1 2022 revenue from both the App Store and the Google Play store, TikTok generated $821 million in consumer spending. This spending is based on revenue generated directly through the app stores.

3. 34% of adults have an unfavorable opinion of TikTok

TikTok is one of the more controversial social media platforms, with one-third of all U.S. adults having an unfavorable opinion of the platform. This is compared to 37% of adults who have a more favorable opinion of the platform, becoming one of the only social networks with nearly equal favorability.

4. TikTok is #4 on the Apple Store’s top free apps

TikTok is currently fourth on Apple’s top free apps. Not only that but its parent company ByteDance’s newest app, CapCut, is currently listed at number two.

TikTok user statistics

Let’s take a look at the data revolving around TikTok’s platform and its users.

5. TikTok has over 1 billion monthly active users

TikTok’s newsroom announced in September 2021 that TikTok had hit the 1 billion MAU milestone. They have not released any user data since this announcement, but it’s safe to assume that the platform likely has more monthly active users at this point.

6. The U.S. has the largest TikTok audience of any country

The United States has the largest collection of TikTok users globally with 113 million monthly unique users. However, the Chinese version of the app Douyin has 600 million monthly active users based in China.

7. More Gen Zers use TikTok than Instagram

TikTok is quickly becoming the most popular app among those in Gen Z. Gen Zers are currently using TikTok more often than Instagram, and predictions show that they will be using TikTok more than Snapchat in the next few years as well.

8. @khaby.lame is the most-followed TikTok user

The top five most-followed TikTok users are:

• @khaby.lame — 154.7 million followers
• @charliedamelio — 149.8 million followers
• @bellapoarch — 92.8 million followers
• @addisonre — 88.9 million followers
• @mrbeast — 75.7 million followers

9. 40% of TikTok users don’t have a Facebook profile

While most TikTok users do have presences on other social media platforms, Facebook and Twitter aren’t often one of them. 40% of TikTok users aren’t on Facebook and 63% aren’t on Twitter.

TikTok usage statistics

How are TikTok’s 1 billion users actually using the app? Let’s look at some of the data surrounding the usage of the platform.

10. TikTok was the most-downloaded mobile app in 2022

TikTok was the most-downloaded mobile app globally in 2022. The app generated 672 million downloads, well ahead of the second-place app Instagram with 548 million downloads.

11. Kids spent 62% more time watching videos on TikTok than YouTube

TikTok is increasingly becoming more popular with younger generations. We mentioned Gen Z, but it looks like Gen Alpha is following the same path. Kids spend 62% more time (about 23 more minutes per day) watching videos on TikTok than on YouTube.

12. 29% of users access the app daily

Out of TikTok’s 1 billion or so monthly active users, nearly one-third of those users access the app to watch video content each day.

13. The average user spends 95 minutes per day on the app

According to the same study, the average TikTok user is spending 95 minutes per day watching TikTok videos.

Statista broke that down a bit more and found that:

• 30% of users watch for less than an hour each week
• 19% for 1 hour
• 19% for 1-2 hours
• 15% for 2-5 hours
• 11% for 5-10 hours
• 6% for 10+ hours

14. Users spend 19.6 hours on TikTok per month

When it comes to monthly usage, TikTok users are spending nearly 20 hours on the app each month watching, interacting with and posting video content.

TikTok audience and demographics statistics

So who are these users? Here are a few stats on TikTok’s social media demographics.

15. 25% of TikTok’s U.S. users are aged 10-19

A full quarter of TikTok’s user-base is between the ages of 10-19. Children aged 12 and younger are part of Generation Alpha (born in the early 2010s) but the rest are part of Gen Z, further proving that younger generations are big on this app. 22.4% of TikTok’s users are 20-29, 21.7% are 30-39, 20.3% are 40-49 and 11% are 50+.

16. 54% of TikTok’s users are women

TikTok’s users are split almost evenly by gender, with 54% being women and 46% being men. (There is no data on users of other genders.)

17. The top three countries of TikTok users are the U.S., Indonesia and Brazil

TikTok’s most popular countries (other than China, where Douyin reigns supreme) are the United States with 113 million users, Indonesia with 110 million users and Brazil with 82 million users.

TikTok advertising and marketing statistics

If your brand is going to have a presence on TikTok, you need to understand statistics around marketing and advertising on TikTok.

18. 18% of marketers are using TikTok

Shockingly, only 18% of marketers are using TikTok. With such big opportunities for brands on TikTok, more marketers should be making this platform a priority.

19. Bytedance generated $38.6 billion in ad revenue

Bytedance, the parent company of TikTok, got the third spot in the global ranking of media companies’ ad revenue for 2021, generating $38.6 billion in total.

20. Ad revenue was expected to increase by 26% in 2022

Projections showed that TikTok’s ad revenue (already third in 2021) was expected to increase by 26% in 2022. We don’t yet have the data on the exact increase—but TikTok has obviously been successful in its advertising endeavor.

TikTok engagement statistics

How engaging is TikTok? Is going viral on TikTok the only way to get engagement on your videos? Let’s look at some TikTok stats surrounding its overall engagement rates and more.

21. TikTok is the most engaging social media platform

With an average engagement rate of 4.25%, TikTok is by far the most engaging social media platform. In second place was Instagram with an average engagement rate of just 0.60%.

22. TikTok’s engagement rate is decreasing by 28% per year

Although TikTok is still the most engaging platform, it may not stay that way for long. As it stands, TikTok’s average engagement rate has been falling by about 28% each year.

23. TikTok influencers see an average engagement rate of 15.86%

Considering working with an influencer? Do it—their engagement rate is more than triple the regular engagement rate at 15.86%. And in the U.S., TikTok influencers see an even higher engagement rate of 17.99%.

TikTok for business stats

Should your brand be on TikTok? How can TikTok affect brands? Using TikTok for business can have many advantages, but first, it is essential to understand how your target audience uses the platform.

24. 55% of TikTok users have bought something after seeing the brand on the app

TikTok users are shopping. More than half (55%) of users have made a purchase after seeing a brand on TikTok. Create a consistent presence on TikTok to start generating more sales from your viewers.

25. 50% of TikTok users have bought something after watching a TikTok Live

According to a TikTok study, half of its users have made a purchase directly due to watching a TikTok live from a brand or about the purchase. Live shopping is a major trend that can help you increase sales.

26. Macro-influencers charge between $151-793 per post

Macro-influencers have between 100,000 and 1 million followers. Their average rate per brand post falls between $151 and $793. Mega influencer rates start at $1,034 per post.

27. The top three brands on TikTok are TikTok, Netflix and NBA

TikTok is the top brand on its own app with 62 million followers. Netflix is in second with 23 million followers and NBA comes third with 15 million followers.

Use these TikTok stats to inform your strategy

Ready to create an effective TikTok strategy for your brand? Keep these TikTok statistics in mind as you begin creating your content so you know exactly who to target and how to go about it. Then check out Sprout Social’s TikTok management tools to support your TikTok marketing efforts.

The post 27 TikTok stats marketers need to know in 2023 appeared first on Sprout Social.

If you’re wondering how social media consistency can help you improve your social strategy, build your audience and contribute to revenue growth like Figo Pet Insurance, you’re in the right place. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals.

Why social media consistency matters for brands

Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success. Here are the four leading reasons why social media consistency matters.

Practice makes perfect

Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. But she knew success on the app was only possible with volume and consistency.

“The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. It’s a numbers game. So, that’s the approach we took to TikTok.”

Though posting up to five times per week was a stretch for her small team, Colling said it paid off by allowing them to hone their craft and really go for it.

The consistency allowed Cheyanne Rains, Figo’s Social Media Coordinator, to develop her own social media video template to make video creation more efficient. Many of the videos she creates—including their highest performing video—take 15 minutes to develop from start to finish.

Outperform your competition

Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels. And on TikTok, providing your audience with fresh and diverse content daily is the best way to crack the algorithm and end up on the coveted #ForYouPage.

Bridgett saw this play out firsthand. “Even as a smaller, younger pet insurance brand, our consistency sets our performance apart from more established competitors.” She says Figo often matches or surpasses its competitors’ views, engagements and share of voice.

To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. The findings help Figo reinforce the value of social at their company and pulse-check brand health.

Make space to experiment

As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. By posting every work day, she could identify which content types generated the highest impressions and engagements.

Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Listicles are also high-performing videos.” She returned to these formats again and again to produce a pipeline of successful content.

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community.

A regular posting schedule empowers your team to never stop testing and learning. If you’d like to see another example, in Sprout’s TikTok testing strategy we analyze our highest- and lowest-performing videos to reveal how we should adjust our content moving forward.

Build an audience

Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. What’s more important than going viral is finding and building a genuine community on social media.

For Cheyanne, connecting with people required understanding the culture of TikTok. “People use TikTok to watch videos that average people make with their phones. Keep your videos as authentic as possible. Talk like a real person behind the screen and avoid a sales-y approach.”

The TikTok algorithm delivers a niche, personalized experience. To reach your audience, you must dig into the topics they care about and put out relevant content consistently. Cheyanne explains, “Stay on top of trends within your community. Not just trending sounds and memes, but the topics people are talking about. Pay attention to how you can relate them back to your brand.”

Sometimes relating to your audience can be a challenge. Cheyanne revealed a well-kept secret that will surprise Figo’s followers: she doesn’t have a pet. Gasp!

So how does Figo churn out so many adorable fur baby videos? By tapping into another important audience: their internal team. Cheyanne uses an internal messaging channel to source participants. The footage her coworkers provide helps her stay consistent and humanize Figo’s brand, like this meet the team post demonstrates.

Use social media consistency to grow your revenue

Once you’ve mastered social media consistency, use it to strategically increase your revenue.

These are the four steps the Figo team followed to launch their TikTok account and translate channel growth into revenue gains.

1. Get leadership buy-in

You can’t build a presence on any platform overnight. You need the long-term support of executives behind you—even before you start seeing results. Bridgett describes her CMO’s support as “vital” to her brand’s success.

Apply it: If you want to branch out to a new network or experiment with emerging technology, pitch your vision to leadership. Show them how opportunities on social media can drive long-term business value. Get them on board to allocate time and resources to your strategy.

2. Repurpose content efficiently

For a small team like Figo, repurposing successful content from their blog and other social networks was key to staying consistent on TikTok. This year, they’re expanding their focus to YouTube using the same method.

Apply it: When you’re trying to stay consistent on social, you don’t need to start from scratch. Maximize your existing assets and draw on the success of other platforms. You’ll save your company time and money, and increase your ROI (more on that soon). Plus, you already know the content resonates with your audience. Just be sure to meet community expectations on each platform.

3. Turn organic performance into paid amplification

As an experiment, Figo started running ads on TikTok in late 2021. The initial returns were minimal. Bridgett says, “TikTok didn’t start pushing people down the funnel until the organic presence took off.”

By 2022, Figo earned credibility and built a following, which made it possible to identify their best-performing videos and put money behind them.

Apply it: A consistent, organic posting strategy goes hand-in-hand with running successful ads. You need to post regularly to attract your audience and test what works (without blowing your budget). A hybrid paid and organic social media strategy drives long-term results.

4. Measure ROI and share your results

For Cheyanne, whose primary focus is increasing brand awareness, understanding the complex digital buyer’s journey is important. In her role, she uses Sprout’s reporting tools to demonstrate the fruit of her efforts. She combines her brand awareness metrics with paid ads results and revenue gains to tell the complete story of Figo’s success on TikTok.

Apply it: With a tool like Sprout, you can access all your social media analytics and generate reports to share with your team in one place. For example, the TikTok Profile Report captures how many posts you published, how many views you received (including paid) and your total engagements.

Use these rich sources of social data to calculate your ROI and socialize your results internally.

Start your free Sprout trial

Streamline your publishing and reporting with Sprout Social

Even though consistency is key to growing your presence (and your revenue), we know you face barriers to posting regularly. Limited time and resources. Lengthy approval periods. Uncooperative algorithms.

Sprout’s publishing and reporting tools empower you to streamline your internal processes, keep up with best practices and simplify social media consistency. Just as our tools are Figo’s secret sauce to accomplishing their posting goals, you can use them to power your posting strategy.

Social Listening

Sprout’s Listening tools help you build a deeper understanding of your audience and competitors. Learn what’s trending in your industry and how you stack up against your top competitors when it comes to sentiment, share of voice and engagement.

Publishing Calendar

The Publishing Calendar makes quick work of drafting, approving and scheduling social content so your team has more time to focus on fine-tuning your strategy. Like Cheyanne says, “I schedule posts in Sprout so I don’t have to worry about it the rest of the week.” Sprout gives you the tools to replace time-consuming tasks—like logging into the native apps—with automated ease.

Gain insights from social data

Sprout’s Analytics tools speed up data collection and distribution so brands can focus on the KPIs that matter, inform strategy and prove ROI.

Use data to enhance your strategy and craft effective paid and organic campaigns. With analytics alongside publishing and engagement tools in the Sprout platform, you can easily turn insights into action.

Now that you are well-versed in the benefits of social media consistency, learn how real brands combine insights from Listening and Premium Analytics to drive powerful results with their social data.

The post How social media consistency drives business results appeared first on Sprout Social.

“Goally helps ease the lives of families with neurodiverse individuals,” said Kaelyn Brooks, Digital Marketing Specialist at Goally. “We help parents focus more on the fun stuff with their kids, like goodnight kisses and playing outside, rather than nagging them through routine activities.”

To better understand the complex needs of parents with neurodiverse children, Goally turned to Sprout Social for help extracting actionable insights from social conversations across various channels, including TikTok. They’ve been using Sprout’s Listening tools since the beginning of 2022, and the insights gained so far are helping the company evolve its social media strategy. Sprout has empowered Goally to build brand awareness and connect more effectively with its primary target audience: parents.

Sprout’s Listening tools validate the company’s vision and help answer tough questions

Social listening is essential for helping Goally confirm it’s providing technology that’s truly helpful. “We’re a social impact company, and we care a lot about making life easier for neurodiverse families,” said Brooks. “So, we listen to what people need, and we pride ourselves on making products and implementing features based on what we hear from our customers. We don’t always get things right at first, but we learn how to make it right. We chase that with everything we’ve got, and we just listen.”

Using Sprout for social listening helped Brooks surface a common need of parents raising neurodiverse kids: They want to see their children become independent.

“That learning has really validated our vision as a company,” said Brooks. “We know the problem we’re chasing is real, and we’re providing a solution—a really good one, too. Education is often lacking in the world of neurodiversity, and people don’t know where to get information. Social media channels like TikTok offer a unique and accessible way for people to ask authentic questions and get answers.”

Using Sprout is well worth your time, energy and investment because it’s one of the most helpful tools to build a community. Sprout validates social media strategy like no other tool that I’ve found.

Kaelyn Brooks
Digital Marketing Specialist

Sprout helps Goally connect with influencers and drive conversions

While Facebook is important for conversation, and Instagram is valuable for getting how-to information, Brooks said TikTok is “the go-to place” for Goally’s audiences to learn how the company’s technology works.

“TikTok is a place to share authentic stories and build trust,” Brooks noted, adding that Sprout’s Listening tools helped her understand the value of authenticity to Goally’s audience. “When they get on TikTok, they don’t want to see dancing,” she said. “They want to see a mom sharing a story about a really hard experience she had that day or what a therapist said that really helped her kid. It’s authentic vlogging that’s found nowhere else.”

TikTok is also a place for making valuable connections with creators and influencers. Through Sprout, Goally has identified relevant influencers who are bolstering brand awareness and raised Goally’s profile on TikTok. Without using Sprout, Brooks wouldn’t have found one particular influencer who helped her connect with other key influencers. “Social influencers are vital to helping with our conversions,” said Brooks. “The last two times we’ve done a major influencer push on TikTok, we saw the number of users on our website with intent to buy increase by about 4%.”

According to Brooks, Goally also saw its branded search rate increase 58% during its social influencer push in August 2022—compared to January 2022, when the company first started using Sprout. “Our subscriptions also increased 89% during the month of August when we were using TikTok and Instagram influencer campaigns,” said Brooks.

Goally is using Sprout to track follower trends, which has helped them confirm that TikTok is a place they need to stay active. “Since April 2022, we’ve been consistently growing at 254% month over month, every month. As of December, we have more than 3,000 followers,” Brooks said. “That’s pretty small compared with most companies, but it’s a really big deal for us.”

The increase in Goally’s follower count on TikTok has been rapid since we started using Sprout. That’s given us a reason to stay on TikTok—because we’re finding that there are people incredibly interested in what we’re posting there, and they’re really quick to hit ‘follow.

Kaelyn Brooks
Digital Marketing Specialist

Sprout’s Smart Inbox enables personalized customer care and engagement

Sprout’s Smart Inbox has been especially valuable for keeping on top of Goally’s audience engagement.

If someone comments on a TikTok that we posted two months ago, I could easily miss it if I didn’t have Sprout’s Smart Inbox. It helps us make sure people feel like they’re being heard. With Sprout, I’m certain every single person who comments on our posts, whether new or old, is replied to and cared for quickly and easily.

Kaelyn Brooks
Digital Marketing Specialist

Sprout helps Brooks decrease the amount of time she dedicates to answering questions and chasing comments on individual platforms—which gives her more time for campaign planning and data collection. “I estimate that my productivity has increased by at least 50% since I started using Sprout’s Smart Inbox,” said Brooks.

As for measurement and reporting, Goally uses Sprout to track engagement rates and impressions, both organic and paid. Most of this data is tracked monthly, but Brooks and her team run reports more often to determine the effectiveness of a particular campaign or test new ideas.

Build genuine connections with your community

Brooks harnessed Sprout’s Listening tools to connect Goally’s product development to the needs of their target audience, forge influencer partnerships and improve community engagement.

Learn how Sprout Social can help your team foster impactful relationships with your followers. Request your free demo today.

The post How Sprout Social helps Goally engage with and learn from parents of neurodiverse children appeared first on Sprout Social.

Social media is constantly giving itself a makeover and has changed dramatically over the last few years. This Instagram-born brand has had to evolve its social media strategy along with it.

Join Glossier’s Jamie Dinar, Senior Manager of Social Media & Digital Content, as she reflects on the past year and unveils how the brand will continue to evolve its approach in 2023 and beyond. You’ll hear about:

• How to adjust your social strategy to remain relevant
• Why community-building is the foundation of Glossier’s brand & how to do it well
• Top tips for TikTok & social ecommerce

The post How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More appeared first on Sprout Social.

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services.

5 top TikTok marketing agencies (with case studies)

Before we get started, here is a tip: learn from the agencies who’ve already branched into TikTok by looking at TikTok’s official marketing partners directory. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

To narrow down your research, we’ve created a list of some of the best TikTok marketing agencies and share how they’ve approached building successful campaigns with clients:

1. Byte/Dept

Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

They provide a variety of services for analytics, technology, creative and media services. Some examples of Byte’s services include chatbot creation and augmented reality. They are an official Snapchat Lense Partner as well.

Case study: ASO

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom.

The three-week campaign featured a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trough of talent including Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to name a few.

The #AySauce campaign resulted in 448,000 user videos and over 1.2 billion views in just three weeks. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks.

2. Incubeta

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production.

Case study: Fantastic Furniture 

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. The brand wanted to use TikTok to drive traffic to their website and increase their reach to a more engaged audience.

Fantastic Furniture worked with Incubeta to create TikTok influencer content. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Thanks to their unique content approaches, Fantastic Furniture could use these sponsored videos to reach a new, younger audience.

The TikTok videos were also repurposed for TV commercials, but proved to be more effective on their native platform. When both pieces of content were compared, the TikTok videos’ click-through rate was 8% higher. The highest-performing TikTok creative earned an impressive view-through rate increase of 108%.

When compared side-by-side, the influencer content cost per click was 10% lower than the television ads, allowing Fantastic Furniture to reach their target audience and drive more traffic to their site while being cost-effective.

3. Dash Hudson

Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies.

Case study: Mecca

Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI.

Mecca collaborated with TikTok and Dash Hudson to learn trend traction and craft a holistic, data-based content strategy for organic and paid creative campaigns.

The beauty retailer used Dash Hudson’s TikTok insights to pinpoint the highest-performing creators and content pillars to guide the direction of the videos. They then used this information to inform their content creation process.

With Dash Hudson’s data, the brand discovered using both organic and paid TikTok content within a campaign influenced its overall success.

After their first campaigns, Mecca saw incredible growth across several metrics including followers, video views and engagement. Followership increased by 64% and the creatives reached over 12 million views. Some 147,000 engagements were earned as well.

4. Whalar

Who they are: Whalar is an award-winning creator commerce company based in Australia, Germany, Spain, the United States and the United Kingdom. They offer services including talent management and brand partnership.

 Case study: Chupa Chups

Chupa Chups aimed to use TikTok to build a strong brand association between Halloween and the Spanish lollipop brand for a new audience in the United Kingdom.

Chupa Chups partnered with Whalar to create ads during spooky season and the outcome was delightfully frightful. Their Halloween campaign provides a great example of what can happen when content successfully aligns with a community or strong theme: brand recall was 42.6% and brand association was 5.7%, proving the campaign successful.

5. VMG Digital

Who they are: VMG Digital is an international creative services company that specializes in sponsored video ads and video content. They focus on using existing brand assets for repurposed content or mobile optimization, and also provide full-funnel marketing support.

Case study: Samsung

Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. The global smartphone brand sought to scale its exposure and engage with younger generations to show what their new foldable phone could accomplish.

Along with a series of ads, Samsung created a branded hashtag challenge, #VuDieuGapMo (Folding Dance). Popular TikTok creators like @hoaa.hanassii were used to drive more visibility to the campaign and encourage users to participate. To encourage participation further, Samsung offered chances to win prizes including the Galaxy Z Flip3.

The results of the campaign were astounding: in only two weeks, #VuDieuGapMo became the fastest TikTok campaign to reach 1 billion views in Vietnam. Over 259,800 videos were created for the challenge. Most benchmarks for the campaign were exceeded and Samsung saw a 14% increase in sales compared to its campaign target as well.

What TikTok marketing services can agencies offer?

TikTok marketing agencies typically offer services that can be split into two categories: strategy and content creation/execution. Here’s a brief summary of the two:

TikTok strategy

Agencies can help brands create a holistic TikTok marketing strategy. This can include defining a target audience and goals, performing competitor analysis, running analytics and reporting.

To carry out these tasks, it’s common for agencies to use social media management software like Sprout Social. We don’t mean to toot our own horn, but we’re an official TikTok Marketing Partner. And we’re one of the only social media management software companies that offers a TikTok integration. You can use Sprout Social’s TikTok management tools to manage, analyze and optimize your campaign.

Along with video scheduling, you can manage comments in our Smart Inbox and share presentation-ready analytics reports.

TikTok content creation and execution

Agencies can also help manage full content creation and campaign execution. Along with video production, this can include building partnerships with content creators and influencers.

There are also a variety of TikTok business solutions agencies can offer their clients, such as paid strategies using TopView and In-Feed Ads, or engagement strategies harnessing branded effects and hashtag challenges.

Next steps for TikTok marketing agencies

If you’re an agency looking to grow current services, expanding your offerings to TikTok marketing is a great place to start given its popularity and effectiveness.

And if you want an hands-on experience to learn more about how Sprout can help manage and analyze your new campaigns, sign up for a free one-month trial.

The post 5 best TikTok marketing agencies in 2023 appeared first on Sprout Social.

Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes.

However, we couldn’t find all the correct social video sizes in one place. So we decided to create a complete guide of every single social media video spec and advertising video dimension.

Before we start, here are some additional resources to help you keep the information in once place:

• Easily reference our social media video specs in our always up-to-date Google Doc.
• Looking for image sizes? Check out our social media image sizes guide for help.
• Want to get better results with video? Download our social media video content workbook.

Social Media Video Specs & Ad Sizes Per Network

We’ve gathered a plethora of information on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network:

• Facebook
• Instagram
• Twitter
• TikTok
• Snapchat
• YouTube
• LinkedIn
• Pinterest

Collaborative Publishing Made Easy with Sprout

Visually appealing content can often be found at the heart of successful social posts.

Whether it’s a video, image or text, Sprout’s Asset Library serves as the central hub, making accessibility, organization and collaboration easier than ever.

Experience how easy asset management can be when you get started with a free trial today.

Facebook Video Specs

Facebook video is consumed at higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs.

The challenge for marketers is that there are simply so many types of videos you can share on Facebook and the platform updates its design frequently. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. Follow the specs below to optimize your posts.

Shared Post Video (Landscape & Portrait)

Easily the most common type of video on Facebook comes from shared posts. This type of video lives in your Facebook feed, and can be shared by brands or your friends. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video. You can choose between two video orientations: Landscape and Portrait. Here’s a look at the video specs for both.

Video Guidelines

• Recommended video dimensions 1280 x 720 for Landscape and Portrait.
• Minimum width is 1200 pixels (length depends on aspect ratio) for Landscape and Portrait.
• Landscape aspect ratio is 16:9.
• Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9).
• Mobile renders both video types to aspect ratio 2:3.
• Max file size is 4GB (3 GB maximum in Sprout).
• Recommended video formats are .MP4 and .MOV.
• Video length max is 240 minutes (45 minutes if uploading in Sprout).
• Video max frames 30fps.

360 Video

Facebook’s 360 Video allows users to get a complete 360-degree view by scrolling with a cursor on web, by touch or turning the device on mobile.

Video Guidelines

• The resolution and aspect ratio depends on the type of content:
  • Monoscopic: 5120 x 2560 maximum, aspect ratio 2:1
  • Stereoscopic: 5120 x 5120 maximum, aspect ratio 1:1
• Recommended max file size is 10GB.
• Recommended video formats are .MP4 and .MOV.
• Video length maximum is 30 minutes.
• Recommended framerate is 30 fps.

Facebook Reels

The convenience of cross-posting your Instagram Reels to Facebook expands the viewership and reach of your videos. This format appears organically in feeds, but often gets “priority” on Facebook feeds.

• Recommended video formats are MP4 and MOV
• Allowed Frame Rate: 23 FPS minimum
• Allowed Duration: 4 seconds – 60 seconds
• Allowed File Size: No file size limit
• Resolution: 540 x 960 (540p) minimum (1080×1920 or greater recommended)
• Allowed Aspect Ratio: 9:16

Facebook Video Ad Specs

In-Feed Video Ads

These ads are the sponsored equivalent of in-feed posts and follow similar guidelines.

Video guidelines

• Recommended to upload the highest resolution video possible.
• Recommended resolution: 1080×1080.
• Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
• Recommended video formats are .MP4 and .MOV (see full list here).
• Max video file size is 4GB.
• Video length max is 240 minutes.

Character limits

• Primary text: 125 characters.
• Link description: 30 characters.
• Headline: 40 characters.

There are more than 5 million advertisers now on Facebook and having the right specs for your ads can be tricky. Each type of Facebook video ad is different, so let’s go ahead and break down the specs for each type of video you can produce.

Carousel Video Ads

Facebook Carousel Video ads allow brands to showcase multiple videos (or images) and a link within a user’s Facebook feed. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking a link. In fact, Digiday estimated Carousel Ads to be 10 times more effective than standard social media ads.

Video Guidelines

• Recommended video resolution 1080 x 1080.
• Aspect ratio is 1:1.
• Max video file size is 4 GB.
• Recommended video formats are .MP4 and .MOV.
• Video duration range is 1 second to 240 minutes.
• Video max frames 30fps.

Collection Video Ads (Mobile)

The Facebook Collection ads showcases multiple images and a main video above it. This is perfect for displaying multiple products (or various colors of a single product) and a video as well. The ad type has been popular so far with retailers and clothing companies.

Video Guidelines

• Recommended video resolution 1080×1080.
• Square aspect ratio is 1:1.
• Max video file size is 4GB.
• Recommended video formats are .MP4 and .MOV.
• Video length max is 120 minutes.
• Video max frames 30 fps.

Character Limits

• Primary text: 125 characters.
• Headline max: 40 characters.
• Landing page URL required.

Instant Experience Video Ads

Facebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features. This can include multiple video experiences, including features to auto-play on loop.

Video Guidelines

• Minimum resolution: 720p
• Portrait aspect ratio of 9:16 with pillarboxing for all others uploaded.
• Max video file size is 4GB.
• Recommended video formats are .MP4 and .MOV.
• Maximum length of all video content must be 2 minutes combined.
• Video max frames 30fps.

Slideshow Video Ad

Facebook’s Slideshow videos were built for advertisers wanting to reach audiences with slower internet connections. Instead of a regular video, slideshows are just that–a slideshow of images or video in an ad display.

Video Guidelines

• Recommended video resolution 1200 x 720.
• Aspect ratios available are landscape (16:9), vertical (4:5) and square (1:1)
• Recommended video formats are .MP4 and .MOV.
• Slideshow duration max is 15 seconds.

Facebook Stories (Ads & Organic Posts)

Facebook has also added the Stories feature, disappearing short photo or video updates that are only available for 24 hours. In addition to user-generated organic posts, Stories ads that run in between sets of user stories are also available.  While most users will be sharing immediate & organic updates from their phone’s camera without worrying too much about their video specs, the guidelines for this format are similar for paid & organic posts.

Video Guidelines

• Recommended resolution 1080×1080
• Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16. The text field will also be placed under below videos smaller than this aspect ratio.
• Max video file size is 4GB
• Duration is 1 second to 2 minutes
• Recommended video formats are .MP4 and .MOV.

Character Limits

• Primary text: 125 characters
• Headline: 40 characters

For more information on the video specs for Facebook, visit the Facebook Help Center.

Instagram Video Specs

Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Since then, video only continues to grow as an engaging social format. So needless to say, Instagram videos are absolutely worth the investment.

In-Feed Video (Landscape, Square & Vertical)

Since 2015, Instagram crafted its videos formats to allow three different styles: landscape, square and vertical. The predominantly-mobile social network is perfect to share videos of any size organically to reach your audience.

Video Guidelines

• Minimum resolution for all formats is 1080 x 1080
• Recommended horizontal pixel resolution is 1920
• Multiple aspect ratios are supported: Landscape aspect ratio is 16:9, square aspect ratio is 1:1, vertical aspect ratio is 4:5.
• Max file size for all formats is 4GB (*100MB maximum for Sprout Direct Publishing and 512MB maximum for Sprout Mobile App Flow Publishing).
• Recommended video formats are .MP4 and .MOV.
• Video length is 3 to 60 seconds.
• Recommended frame rate is 23 to 60 FPS.
• Recommended data rate/bitrate for posting through Sprout: 5 Mbps (megabits per second)

Character Limits

• Primary text recommendation: 125 characters.
• Maximum number of hashtags: 30

Instagram Reels

Introduced in 2020, Instagram Reels are another option for your video strategy on Instagram. These short-form, easily digestible videos are becoming the preferred type of content in Instagram feeds.

Fortunately for social content creators looking to easily generate a lot of content for Instagram, most of the video specs for Instagram Reels are fairly similar to other formats on the platform, with the main differences being the short length and the ease of editing in-app to add effects and sound.

As Instagram has started to add separate tabs for different content types, thumbnails will be cropped differently on each view. If the viewer is on the first tab that has all content types, the thumbnail will be cropped to the traditional square post size of 1:1–center your subjects and plan to avoid undesirable vertical cropping.

• Allowed file extensions: .MP4 or .MOV
• Allowed Frame Rate: 23-60 FPS
• Allowed Duration: 3 seconds – 15 minutes
• Allowed File Size: 4 GB max (1 GB or less in Sprout)
• Allowed horizontal pixels: 1920p
• Allowed maximum bitrate: 5Mbps
• Allowed aspect ratio: 0.01:1-10:1 (9:16 recommended)

Instagram Video Ad Specs

Instagram’s advertising revenue has significantly increased over the last year. In fact, Instagram predicts to earn $4 billion in mobile ad revenue in 2017 alone. The push for Instagram advertising is real and marketers have to be ready to take advantage with engaging videos.

In-Feed Video Ad (Landscape, Square & Vertical)

Much like the in-feed organic Instagram video options, the network provides similar options for advertising. These video ads appear nearly identical to organic posts to blend in with users’ feeds. In fact, the Instagram video specs are the same for organic and paid content.

Video Guidelines

• Same as In-Feed Video.

Video Character Guidelines (Mobile)

• Same as In-Feed Video.

Carousel Video Ad

Much like Facebook’s Carousel Ads, Instagram offers a similar feature. Carousel ads allow users to see more of a product or feature than a single image or video. With Instagram, your carousel video ads can have 2-10 cards with a full-width call to action below the ad.

Video Guidelines

• Minimum resolution is 600 x 600.
• Max resolution is 1080 x 1080.
• Aspect ratio is 1:1.
• Max file size is 4GB.
• Recommended video formats are .MP4 and .MOV.
• Max video length is 60 seconds.
• Instagram allows 2-10 videos/cards per ad.

Instagram Stories (Ads & Organic Posts)

It didn’t take long for Instagram Stories to feature ads within users’ story feeds. Brands can seamlessly integrate their video content between other Instagram users. Much like Snapchat, it’s smart to make these videos more raw and in-the-moment to avoid drastically standing out as an ad, especially since users can immediately swipe to leave.

Video Guidelines

• Recommended resolution is 1080 x 1080.
• Aspect ratio is 9:16.
• Max file size is 4GB.
• Recommended video formats are .MP4 and .MOV.
• Video length max is 2 minutes for ads and 15 seconds for organic. If you upload a longer video on organic, it will be clipped into multiple Stories slides.

If you’re looking for further information including images, check out our complete guide to all the Instagram ad sizes!

For more information on the video specs for Instagram, visit the Facebook Help Center.

TikTok Video Specs

TikTok has quickly gained attention in the social space, and some social marketers might be feeling caught off guard by the rush to understand what works and what doesn’t on the platform. Fortunately, TikTok’s focus on easy to create and share videos means it’s not hard to start producing video content for the platform, and there are plenty of trends to inspire TikTok content creation. Read on for the specs.

TikTok Organic Videos

TikTok videos are all about the ease of creation, editing and sharing, so it makes sense that specs are more or less oriented around typical mobile phone dimensions. One key trait to keep in mind if you’re trying to repurpose video content across platforms is that videos uploaded from another file source, rather than recorded on the app, can be longer than 60 seconds.

Video Guidelines

• Recommended resolution: 1080×1920
• Aspect ratio: 9:16 recommended to fill a standard mobile phone screen (1:1 with letterboxing)
• Length: 15 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from another source
• Maximum file size: 287.6MB
• Video formats: MP4 or MOV recommended

TikTok Feed Ads

TikTok ads are a rapidly evolving opportunity for brands. The in-feed option for paid TikTok content is fairly similar to the formatting for existing organic content. To fine-tune paid content for the best performance, be sure to consult TikTok’s business center for the latest tips.

Video Guidelines

• Resolutions must be at least: 540×960, 640×64 or 960×540
• Aspect ratio options: 9:16, 1:1 or 16:9
• Length: 5–60 seconds, but 9–15 seconds is recommended
• Maximum file size: 500MB
• Bitrate minimum: 516 kbps
• Ad description character limits: 1-1000 Latin characters or 1-50 Asian characters
• Video formats: .MP4, .MOV, .MPEG .3GP, .AVI

Twitter Video Specs

Twitter is a popular space to share and interact with different social media videos. For marketers, it’s all about keeping a user’s attention with enthralling and click-worthy video content. In the sports and entertainment industry, Twitter is often the go-to for sharing video content, so it’s critical to learn the correct Twitter video specs.

Twitter Landscape & Portrait Videos

Twitter provides two formats of in-feed video content to share with your followers: landscape and portrait. These specific formats are only available for uploading video directly to Twitter, rather than sharing YouTube or Vimeo links. Luckily, Twitter makes it easy to share organic content, but the dimensions do change as the video bitrate alters.

Video Guidelines

• Recommended resolutions are 1280×720 (landscape), 720×1280 (portrait), 720×720 (square).
• Aspect ratios recommended at 16:9 (landscape or portrait), 1:1 (square). 1:1 is recommended as the best route for rendering across devices with the best output.
• Max file size is 512MB.
• Recommended video formats are .MP4 for web and .MOV for mobile.
• Video length max is 140 seconds.
• Recommended frame rates are 30 or 60 fps.

Character Limits

• Maximum count: 280 characters.

Twitter Videos Ad Specs

Looking to promote your video through paid ads on Twitter? Luckily, you can use the same exact formats from Twitter organic videos. Stick to the same specs for both organic and paid video to ensure maximum visibility.

For more information on the video specs for Twitter, visit the Twitter Help Center.

Snapchat Video Specs

Snapchat is still an active network for younger generations to share video content. Whether it’s through FOMO-inducing disapppfilters, Snapchat is a hotbed for video sharing. And for your brand, it’s important to know the correct video dimensions for Snapchat.

Single video ad

This video format is the most common across the channel and is the main way users communicate back and forth through the app. However, your business can post videos to its story so others can see what your business is up to. Just follow these specs:

Video Guidelines

• Recommended dimension is 1080 x 1920.
• Aspect ratio is 9:16.
• Max file size is 32MB.
• Accept video formats are .MP4 and .MOV.
• Video length is between 3 and 10 seconds.

Long-Form Video Ad

Snapchat currently offers one main video format for ads, which is known as the long-form video. While there are partner opportunities to put video within Snapchat’s discovery option, most dimensions are the same, but require your business to reach out to the social network for more details on advertising. However, the Snapchat Long-Form Video Ad is what users see in between viewing users’ Stories.

Video Guidelines

• Recommended dimension is 1080 x 1920.
• Aspect ratio is 9:16 or 16:9.
• Max file size is 1GB.
• Accept video formats are .MP4 and .MOV.
• Video length is 3 to 180 seconds.

For more information on the video specs for Snapchat, visit the Snapchat Ads Help Center.

YouTube Video Specs

Known as the second-largest search engine behind Google, YouTube is an essential network for video content. For marketers, YouTube is a great space to promote, educate and share video content around your brand.

As YouTube continues to grow as a destination for video content, it hosts everything from short form promotional videos to full-length movies and TV. This means users are streaming content on all sorts of devices, which could have different levels of zoom or overscan.

While there’s no hard and fast rules from the platform on how to approach the video editing concept of ‘title safe’ areas where text like titles and subtitles aren’t cut off, you do want to avoid placing these types of visual elements right at the edges of your video area. Read on for more specifics on each format available on YouTube.

Video Player (Standard YouTube Video)

While YouTube allows users to upload various types of media formats and use plenty of different dimensions, organically, there’s truly only one format for the video player. Organic videos should all follow 16:9 ratio, but can be uploaded 4:3. However, the smaller ratio will automatically pillarbox the sides to still make it fit in the player. YouTube has seven recommended dimensions and ratios for standard YouTube videos:

Video Guidelines

• Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
• Aspect ratio is 16:9 (auto adds pillarboxing if 4:3).
• Max file size is 128GB or 12 hours, whichever is less.
• Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
• Video length max is 12 hours.

YouTube Video Ad Specs

Standard YouTube videos are pretty straightforward, but there are a few video ad formats to learn if you want to advertise on the network. According to data from Google, Brands advertising on YouTube often receive a 20% increase in traffic.

Skippable, Non-Skippable, Mid-roll & Bumper Video Ads

We’ve put these four YouTube video ads specs together because in the end, they all play through the standard YouTube video player. That means all of these ad types follow the same dimensions as the non-ad videos, but only differ in video length. Let’s look at each ad type:

• Skippable Video Ad: This YouTube ad type is played before, during or after the content and becomes skippable after 5 seconds. This ad format is the only one allowing advertisers to monetize views from any viewing device.
• Non-Skippable Video Ad: This YouTube ad type is played before the content and users must watch the full 15 seconds (can also be added during or after video). However, views from TVs or game consoles don’t count toward a monetizable view.
• Mid-roll Video Ad: This YouTube ad type is played mid-view (like TV commercials) and is only available for content longer than 8 minutes. Ads are added either manually or automatically and again, views from TV or game consoles don’t count toward a monetizable view. Mid-rolls can be skippable, but users must watch 30 seconds or entire ad (whichever is shorter).
• Bumper Video Ads: This YouTube ad type is played before the content.It’s a small 6-second video ad that cannot be skipped, which is usually optimized for mobile views.

Video Guidelines

• Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
• Minimum dimension is 426 x 240.
• Max dimension is 3840 x 2160.
• Aspect ratio is 16:9 (auto adds pillarboxing if 4:3).
• Max file size is 128GB or 12 hours, whichever is less.
• Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
• Skippable video length max is 6 minutes (skippable after 5 seconds).
• Non-skippable video length max is 15 or 20 seconds (30 seconds in some regions).
• Mid-roll video length minimum is 30 seconds.
• Bumper video length max is 6 seconds.

Display Ad

YouTube display ads are shown in users’ search queries and sometimes appear in the right video column when watching a video. These ads are static, which means they don’t automatically play. However, once the video is clicked, the type of content displayed can simply follow the standard video player guidelines mentioned above.

Video Guidelines

• Recommended dimensions for the static image is 300 x 250 for the larger side view or 300 x 60 for the smaller side view.
• Actual recommended video dimensions are: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
• Aspect ratio is 16:9 (auto adds pillarboxing if 4:3)
• Max file size is 128GB or 12 hours, whichever is less.
• Accepted video formats include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

For more information on the video specs for YouTube, visit the Google Help Center.

YouTube Shorts

Introduced late 2020, YouTube Shorts have recently made its debut as another short-form video feature. These videos are a new way to watch, create and discover short-form content. Shorts can be captured and edited from a smartphone or uploaded through the standard upload workflow from desktop or mobile. Because people are watching more short-form videos globally, using Shorts is a new way to reach wider audiences to entertain, education or make them feel good.

Video Guidelines

• Recommended dimensions: 240×426 (240p), 360×640 (360p), 480×854 (480p), 720×1280 (720p), 1080×1920 (1080p), 1440×2560 (1440p), and 2160×3840 (2160p),
• Aspect ratio is 9:16.
• Video length is 60 seconds max.
• Accepted video formats include: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
• Music from the YouTube music library is limited to 15 seconds.
• Title character limit: 100 characters max.

For more information on the video specs for YouTube, visit the Google Help Center.

LinkedIn Video Specs

Even though LinkedIn is still in the early stages of video content adoption, the network is still a go-to source for sharing. In fact, nearly 75% of business executives say they watch online videos every week. With that number only likely to grow, it’s safe to say LinkedIn will continue to put video content at its forefront.

Shared Video

The only video format you can upload is through a shared video. While there are options to share YouTube links in shared posts and in LinkedIn Pulse articles, there’s still just one way to upload your own video.

Video Guidelines

• Aspect ratio is 1:2.4 to 2.4:1.
• Max file size is 5GB.
• Accepted video formats are .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM.
• Video length minimum is 3 seconds, max is 10 minutes.
• Video max frames 60fps.

For more information on the video specs for LinkedIn, visit the LinkedIn Help Center.

Video Ads

As of 2018, LinkedIn now offers video ads. The requirements are a little bit different than shared video, so be sure to consider them when developing ads for your paid campaign.

Video Guidelines

• Required dimensions are:
  • Landscape video: Minimum: 640 x 360, maximum: 1920 x 1080.
  • Square video: Minimum: 360 x 360, maximum: 1920 x 1920.
  • Vertical video: Minimum: 360 x 640, maximum: 1080 x 1920.
• Aspect ratios are:
  • Landscape: 16:9
  • Square: 1:1
  • Vertical: 9:16
• Maximum file size is 200 MB
• The accepted video format is .MP4
• Video length max is 30 minutes, although LinkedIn’s guidelines state most ads perform best at around 15 seconds
• Frame rate must be less than 30fps.

For more information on the video specs for LinkedIn ads, visit LinkedIn Marketing Solutions Help.

Pinterest Promoted Video Specs

Pinterest allows video upload for business accounts only, so they have specs designed for brands to get the most out of the highly visual and inspirational lifestyle content frequently shared on the platform.

Shared Video

In addition to ads, business accounts can upload organic video content. There are two formats: standard and max width video.

Video Guidelines

• Standard video recommended aspect ratio: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical)
• Max width video required aspect ratio: 1:1 (square) or 16.9 (widescreen)
• Max file size is 2GB.
• Acceptable video formats are .MP4 and .MOV.
• Video duration is 4 seconds to 15 minutes (for ads, the platform notes that 6-15 seconds are optimal).

Character Limits

• Title: Up to 100 characters.
• Description: Up to 500 characters.

Promoted Pinterest Video

There are two formats for Pinterest Promoted Video: standard and max width. Both versions have the same specs as the options for organic uploads. These video ads appear in users’ boards, but advertisers can select the style in the ads manager.

Video Guidelines

• Same as shared video

The post Always Up-to-Date Guide to Social Media Video Specs appeared first on Sprout Social.

In this post, we’ll share some of the best TikTok bio ideas that will help you get more followers, views and likes. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

• Where is the bio in TikTok?
• Best practices for TikTok bios
• TikTok bio ideas to inspire you
• TikTok bio examples from brands
• Creating the best TikTok bio for your brand

Where is the bio in TikTok?

Your TikTok bio is under your profile picture on mobile and desktop view.

Here’s what it looks like on mobile:

And here’s what it looks like on desktop:

You can edit your bio by clicking on the Edit Profile button beneath your profile photo.

The maximum length for a TikTok bio is 80 characters, including spaces. They can stretch across five lines, and each line break counts as one character. You may also add emojis (which count as two characters), hashtags and badges to your bio (if you’ve been verified on TikTok).

If you have more than 1,000 followers on TikTok, you can add a link to your bio as well. This is a great way to drive traffic to your website or blog.

How to add a link to TikTok bio

If you have a TikTok Business Account with over 1,000 followers, you can add a link to your bio. This strategy is useful if you have a website or campaign landing page you’re looking to promote.

1. Open the TikTok mobile app.
2. Go directly to your profile page by selecting your profile icon.
3. Click on Edit Profile.
4. You should see the option to add a Website. Add either your homepage, campaign landing page or third-party linking app here.

At this moment, links can only be added to your TikTok bio via mobile app and not on desktop.

Best practices for TikTok bios

Crafting the perfect TikTok bio can be tricky, and there are a few things you should keep in mind to make sure yours is creative and unique.

Here are some tips for crafting good bios for TikTok.

Be brief

When writing bios for TikTok, you need to be brief and to the point. TikTok users are scrolling through hundreds of profiles, so you want yours to be easy to read and digest.

Be descriptive

Use your TikTok bio to describe who you are and what you do. This is your chance to tell your followers a little bit about your brand and what they can expect from your profile.

Show off your personality

When TikTok users come to your profile, you want them to know what makes you special. Are you funny? Creative? A great dancer? Think about what sets you apart from other TikTok users and make that a part of your bio.

Link to your other social platforms

If you have more than 1,000 followers, TikTok allows you to add a link to your bio. You can link to your website, YouTube channel or other social media platforms. This helps drive traffic to your other channels and grow your following across the web.

Include a call-to-action

While your TikTok bio should be brief, you can use it to encourage visitors to take action. For example, if you’re promoting a product or service, include a link to your online store. Or, use your TikTok bio as a way to encourage people to sign up for your email list.

Add emojis

Adding emojis to your TikTok bio adds personality and flair. But remember that each emoji counts as two characters. Keep in mind, using emojis can make your bio harder to read for screen readers, so use them in moderation for increased accessibility.

Stay on-brand

Remember, your TikTok bio and profile photo are the first thing TikTok users will see when they come across your account. Make sure both are on-brand and give TikTok users a good idea of what they can expect from your content.

TikTok bio ideas to inspire you

TikTok is all about creativity, so don’t be afraid to experiment with your bio. Here are a few TikTok bio ideas to get you started:

Use memorable phrases like this:

• Stressed, blessed and always well dressed
• Do it with passion or don’t do it at all

Be funny or witty:

• I like big … choreographed dance numbers and I cannot lie 💃🍑🎵
• Show more…

Use pop culture references:

• ☁️It’s just a sweet, sweet fantasy, baby…
• Who run the world?
• “There is no substitute for hard work. Always be humble and hungry.” Dwayne Johnson
• Stay classy, San Francisco [or your city]

Be relatable:

• Is this thing on?
• I don’t play games, I win them

Be yourself:

• I 💙 travel, food + culture
  Follow me around the world
  ✈️

TikTok bio examples from brands

Check out these TikTok bios from some of our favorite TikTok accounts.

1. Use humor like Vessi

@vessi is a Canadian footwear brand that specializes in making waterproof sneakers. This specialization is clear when you read their TikTok bio, which uses raindrop emojis to emphasize their waterproofing technology. “CEO of Dry Socks” also emphasizes their waterproof specialization.

This TikTok bio idea for business is short, sweet and to the point. It tells TikTok users exactly what they can expect from the Vessi account: waterproof sneakers. And, it does so in a way that is creative, unique and humorous.

2. Showcase your values like Anián

@anianmfg is a circular fashion company that creates clothing from recycled natural fibers. Anián’s TikTok bio is short, but it packs a punch. In just a few words, they communicate their brand values of environmentalism and sustainability: “Waste isn’t waste until we waste it.”

This is a great example of how you can use your TikTok business bio to communicate your brand values. By including information about their recycled materials and commitment to environmentalism, Anián is able to show users who they are and what they stand for.

3. Promote yourself like Addison

@addisonre is a TikTok influencer, TV personality, beauty guru and actress. Addison’s TikTok bio is all about promoting her content, whether that be her music, makeup line or upcoming performances.

This TikTok bio example shows how to promote yourself if you’re an influencer with multiple platforms or projects: her bio promotes her music and the link in her TikTok bio promotes her beauty line. By including links to her various endeavors, Addison is able to show users all the different content she creates.

4. Be clear and concise like Kristina Cors

@kristinacors is a digital nomad who creates TikTok videos about her travels, work and life as a “solopreneur.” Her TikTok bio is the perfect example of how to be clear and concise.

With just a few words, Cors tells users exactly who she is and what she does: “Digital nomad w/remote work tips. Travel hacks and bucketlist experiences. Latina.” This is important for TikTokers who want to build a following around a specific niche or topic.

5. Plug your events like the NBA

If your brand has regular events, TikTok is a great way to promote them. For example, @nba uses its TikTok bio to promote its live games and events: “#KiaTipOff22 begins October 18th on TNT.”

This helps get people excited about upcoming events and encourages them to buy tickets or tune in. The NBA also includes a bio link in its TikTok bio, which takes users to a landing page where they can download the NBA app, preview rookies and check the upcoming season schedule. Talk about a one-stop shop!

Creating the best TikTok bio for your brand

Your TikTok bio is an opportunity to show off your brand’s personality and give users a taste of what they can expect from your account. It’s also an easy way to promote your products, events, website and apps.

Whether you’re into funny TikTok bios, serious TikTok bios or TikTok bios that are more on the creative side, we hope this guide has given you some inspiration.

If you’re just starting with TikTok, use our complete guide to TikTok marketing to guide your strategy.

The post Craft creative and unique TikTok bios with these 7 tips appeared first on Sprout Social.