Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Customer Care
- Leveling Up
The most important social media metrics to track
Published on March 26, 2021 Reading time 10 minutes
Categories
- Social Media Analytics
10 of the best social media analytics tools for marketers
Published on March 26, 2021 Reading time 7 minutes
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes

All Social Media Analytics

Categories
- Instagram
- Social Media Analytics
18 of the best Instagram tools to level up your presence
Published on January 5, 2022 Reading time 8 minutes
Categories
- Social Listening
- Social Media Analytics
5 ways to create better buyer personas with social media data
Published on January 3, 2022 Reading time 7 minutes
Categories
- Webinar
- Social Listening
Expert Panel: 5 trends from 2021 and 5 predictions for 2022 [Webinar]
Categories
- Guide
- Leveling Up
MarTech Stacks Need a New Center of Gravity
Categories
- Webinar
- Social Media Analytics
From Reporting to Goal Setting: Your Ultimate Year-End Checklist [Webinar]
Categories
- Facebook
- Social Media Analytics
16 Facebook metrics every brand needs to track for success
Published on October 27, 2021 Reading time 10 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
8 top business intelligence tools to help you make more informed decisions
Published on October 14, 2021 Reading time 6 minutes
Categories
- Social Listening
- Social Media Analytics
How to measure the true impact of social on your business with earned and owned data
Published on October 4, 2021 Reading time 7 minutes
Categories
- Social Listening
- Social Media Analytics
See campaigns differently: Why social is an invaluable player for the NFLPA
Published on September 22, 2021 Reading time 4 minutes
Categories
- Data Report
- Digital Transformation
The Enterprise Growth Report
Categories
- Social Media Analytics
- Social Media Engagement
Twitter metrics: How & why you should track them
Published on September 14, 2021 Reading time 7 minutes
Categories
- Guide
- Leveling Up
A Field Guide to Proving the Impact of Different Social Media Campaigns
Categories
- Social Media Analytics
- Social Media Engagement
Share of voice: Measuring it for social media, PPC, SEO and PR
Published on September 1, 2021 Reading time 10 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
How to define an actionable social media ROI for your business
Published on September 1, 2021 Reading time 10 minutes
Categories
- Guide
- Social Listening
How Real Brands Use Social Data to Drive Business Impact
Categories
- Social Media Analytics
- Social Media Strategy
7 ways to use social media for market research
Published on August 26, 2021 Reading time 7 minutes
Categories
- Template
- Social Listening
Worksheet: How to Conduct Social Media Market Research in 90 Minutes or Less
Categories
- Social Media Analytics
- Social Media Content
4 free social media campaign templates you can use right now—and why you need one
Published on August 12, 2021 Reading time 6 minutes
Categories
- Facebook
- Social Media Analytics
Facebook reach: what it is and how to increase yours quickly
Published on August 9, 2021 Reading time 6 minutes
Categories
- Leadership
- Social Media Analytics
Enterprise social media reporting: How to make your data credible, digestible and actionable
Published on August 5, 2021 Reading time 5 minutes
Categories
- Webinar
- Agency
Build Smarter: 5 Steps for Running End-to-End Social Campaigns [Webinar]

Featured

The most important social media metrics to track

10 of the best social media analytics tools for marketers

Instagram data: How to examine your performance

All Social Media Analytics

18 of the best Instagram tools to level up your presence

5 ways to create better buyer personas with social media data

Expert Panel: 5 trends from 2021 and 5 predictions for 2022 [Webinar]

MarTech Stacks Need a New Center of Gravity

From Reporting to Goal Setting: Your Ultimate Year-End Checklist [Webinar]

16 Facebook metrics every brand needs to track for success

8 top business intelligence tools to help you make more informed decisions

How to measure the true impact of social on your business with earned and owned data

See campaigns differently: Why social is an invaluable player for the NFLPA

The Enterprise Growth Report

Twitter metrics: How & why you should track them

A Field Guide to Proving the Impact of Different Social Media Campaigns

Share of voice: Measuring it for social media, PPC, SEO and PR

How to define an actionable social media ROI for your business

How Real Brands Use Social Data to Drive Business Impact

7 ways to use social media for market research

Worksheet: How to Conduct Social Media Market Research in 90 Minutes or Less

4 free social media campaign templates you can use right now—and why you need one

Facebook reach: what it is and how to increase yours quickly

Enterprise social media reporting: How to make your data credible, digestible and actionable

Build Smarter: 5 Steps for Running End-to-End Social Campaigns [Webinar]

Build and grow stronger relationships on social