Lauren Cover

Lauren Cover is a content writer who writes to empower brands and equip social media professionals with tools for success. Her specialties outside of work include serenading her dogs, devouring buffalo wings and dad jokes.

Categories
- Culture Strategies
- Leveling Up
Overwhelmed at work? Here’s how to talk to your boss about burnout
Published on October 31, 2022 Reading time 6 minutes
Categories
- Social Listening
How to use social listening tools to build a stronger business
Published on October 20, 2021 Reading time 8 minutes
Categories
- Social Listening
- Social Media Strategy
6 Steps to create an org-wide social listening strategy
Published on October 19, 2021 Reading time 6 minutes
Categories
- Community Management
- Marketing Disciplines
Contents may be hot: Behind the handle with Social Media Tea
Published on October 12, 2021 Reading time 15 minutes
Categories
- Social Media Strategy
- Social Media Trends
One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers
Published on October 5, 2021 Reading time 5 minutes
Categories
- Social Listening
- Social Media Trends
Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever
Published on September 15, 2021 Reading time 4 minutes
Categories
- Leveling Up
- Social Media Content
4 ways social media can revitalize small business competition
Published on September 13, 2021 Reading time 5 minutes
Categories
- Social Media Content
- Social Media Strategy
Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Published on August 30, 2021 Reading time 6 minutes
Categories
- Social Media Content
- Social Media Strategy
Thanks for the memories: 5 ways to tap into the power of nostalgia marketing
Published on August 24, 2021 Reading time 5 minutes
Categories
- Leveling Up
- Social Listening
See public relations differently: How the NAACP uses social media to publicize a movement
Published on July 21, 2021 Reading time 5 minutes
Categories
- Culture Strategies
- Leadership
Office reopening? How to help your marketing team navigate the future of work
Published on June 24, 2021 Reading time 5 minutes
Categories
- Digital Transformation
- Future of Marketing
7 statistics that prove the importance of social media marketing in business
Published on June 17, 2021 Reading time 7 minutes
Categories
- Community Management
- Customer Care
How to use Instagram DMs for business [free templates included]
Published on June 2, 2021 Reading time 8 minutes
Categories
- Social Listening
- Social Media Analytics
Not just for data scientists: Why your entire team needs access to social business intelligence
Published on April 15, 2021 Reading time 5 minutes
Categories
- Social Listening
- Social Media Strategy
What day is leg day? And 7 other questions answered with listening data
Published on March 30, 2021 Reading time 5 minutes
Categories
- Facebook
- Social Media Advertising
5 brilliant Facebook campaigns (& why they worked)
Published on March 29, 2021 Reading time 7 minutes
Categories
- Leveling Up
- Marketing Disciplines
6 ways social media analysts drive business growth
Published on March 3, 2021 Reading time 6 minutes
Categories
- Culture Strategies
- Diversity, Equity & Inclusion
How to spot, avoid & learn from cultural appropriation in marketing
Published on March 1, 2021 Reading time 8 minutes
Categories
- Leveling Up
- Review Sites
4 overlooked B2B market research methods for understanding your customers
Published on January 20, 2021 Reading time 7 minutes
Categories
- Social Listening
- Social Media Analytics
7 ways to use data to create better social media content
Published on January 12, 2021 Reading time 7 minutes
Categories
- Branding & Creative
- Social Media Content
5 goals you can accomplish with social media video marketing
Published on January 6, 2021 Reading time 8 minutes

Overwhelmed at work? Here’s how to talk to your boss about burnout

How to use social listening tools to build a stronger business

6 Steps to create an org-wide social listening strategy

Contents may be hot: Behind the handle with Social Media Tea

One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers

Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

4 ways social media can revitalize small business competition

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Thanks for the memories: 5 ways to tap into the power of nostalgia marketing

See public relations differently: How the NAACP uses social media to publicize a movement

Office reopening? How to help your marketing team navigate the future of work

7 statistics that prove the importance of social media marketing in business

How to use Instagram DMs for business [free templates included]

Not just for data scientists: Why your entire team needs access to social business intelligence

What day is leg day? And 7 other questions answered with listening data

5 brilliant Facebook campaigns (& why they worked)

6 ways social media analysts drive business growth

How to spot, avoid & learn from cultural appropriation in marketing

4 overlooked B2B market research methods for understanding your customers

7 ways to use data to create better social media content

5 goals you can accomplish with social media video marketing

Build and grow stronger relationships on social